PLDT Enterprise and Smart Communications, Inc. (Smart) empowered over 70 local, micro, small, and medium-sized enterprises (MSMEs) in Iloilo City through the #eBiznovation Buy Local Bazaar with Tiktok Shop Philippines and the Department of Trade and Industry (DTI) Iloilo. The participants received comprehensive training to unlock new revenue streams and promote their products effectively on the popular social media platform, Tiktok.