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Tomorrow x Together headlines Smart Prepaid's 'Build Your Own GIGA' Campaign

by Smart Communications | Aug 23, 2021
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Smart x TXT

Smart Communications, Inc. recently dropped its latest TVC for Smart Prepaid headlined by K-Pop’s “It” group of 2021 TOMORROW x TOGETHER.

Fresh off the massive success of its partnership with 21st century pop icons BTS, Smart carries on by teaming up with TOMORROW x TOGETHER (TXT) to promote “Build Your Own GIGA,” a breakthrough feature on the GigaLife App that gives prepaid subscribers the ease and convenience to make their own GIGA promos according to their passion and lifestyle needs.

“We recognize that many of our young subscribers have different lifestyle needs based on their dreams and various interests. We want to give them the freedom and flexibility to build the perfect GIGA promo with just a few taps on the GigaLife App. This is one of the most efficient ways for Smart to inspire the Filipino youth. Let the young ones set a path for a better tomorrow,” says Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.

The choice of TOMORROW X TOGETHER as the young and effervescent headliners for “Build Your Own GIGA” couldn’t have come at a more opportune time.

Recognized globally as one of music’s top acts and rallied by their fandom called MOA (short for Moments of Alwaysness), the five-member group resonates with Smart Prepaid’s youth-driven purpose.

“Fans are naturally drawn to the music of TOMORROW X TOGETHER because of their signature sound. The music is similarly distinct, as they connect with their listeners through personal stories about the challenges that comes along with growing-up. With that, they are able to represent our young subscribers’ desire to constantly build on their passions and stay committed to their dreams despite the odds,” said Basas.

Smart x TXT



In their very first TVC for Smart, a production abundant in special effects and themes exploring virtual reality and digital technology, TOMORROW X TOGETHER shows how Smart Prepaid subscribers can build their own GIGA in five clear and concise steps:

1. BUILD. HUENINGKAI talks about the ability to choose your preferred promo validity. Options offered are 3 days, 7 days, and 30 days.

2. PICK. YEONJUN shows how convenient it is to customize your GIGA promo based on your passions – from Video, Stories, Games, Study, Work, or Music.

3. CHOOSE. TAEHYUN presents the option to select from 10 GB to 24 GB of Open Access Data to access all other sites and apps.

4. ADD. SOOBIN explains the option to add specific content from the Entertainment Packs on the GigaLife App.

5. SHARE. BEOMGYU rounds it up with the option to share your own BYOG promo to friends and family. In return, you can earn data rewards and lifestyle perks via GigaPoints, redeemable within the app.

To enjoy the BYOG experience, make sure you download and update the GigaLife App on the Google Play Store or the Apple Store. Upon logging in to the GigaLife App, simply tap the BYOG tile, click Build, and customize just as each of TOMORROW X TOGETHER members demonstrated.

For an easier way of paying for your GIGA promos and racking up more GigaPoints, be sure to activate GigaPay with PayMaya on the GigaLife App. Once GigaPay has been enabled, buying load and subscribing to promos on the GigaLife App can be as easy as clicking your preferred offer and swiping across your screen to confirm your purchase.

Get ready to build a new and exciting experience with #SmartTXT. For updates on the latest campaigns and offers, follow Smart’s official accounts on Facebook, Instagram, TikTok and Twitter.

You may also visit https://smart.com.ph/Pages/build-you-own-giga  to learn more.

ABOUT TOMORROW X TOGETHER

TOMORROW X TOGETHER, read as “Tomorrow by Together,” has come together under one dream in hopes of building a new tomorrow. The act consists of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. In just two months after its debut in March 2019, TOMORROW X TOGETHER successfully sold out their first U.S. showcase in 6 cities. Emerging as super rookies within the global K-pop scene, the band has been globally recognized by names such as Radio Disney and the MTV Video Music Awards. Through music, TOMORROW X TOGETHER continues to tell personal stories that draw empathy from youth all over the world. Their relatable and universal narrative has enabled their latest release, The Chaos Chapter: FREEZE, to rank No.5 on the Billboard 200, establishing the boyband as a chart-topper and Kpop’s ‘It’ Band of 2021.

 

TAGS

  • TXT
  • Smart Prepaid

For media inquiries, contact:

Public Engagement Group, Smart Communications, Inc.
Ramon Cojuangco Bldg., Makati Ave. cor. Ayala Ave.,
Makati City, Philippines 1200

corpcomm@smart.com.ph

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