Late last February, it seemed like the whole mobile universe descended on Barcelona, Spain for the 2012 Mobile World Congress (MWC). In actual numbers, this year's mobile fete drew an audiences of over 60,000 attendees. And SMART DevNet was there at the Apps Planet section, helping man the WAC booth at Hall 7.
WAC stands for "Wholesale Applications Community", a global community of operators that include SMART in the Philippines, AT& T in the USA, Telefonica in Spain, Deutsche Telekom in Germany, NTT Docomo in Japan, SKT in South Korea, and others. WAC's booth at MWC showcased a new in-app billing Network API (NAPI) and the WAC 2.0 runtime that allows HTML5 apps to run on Android devices as smoothly as native Android apps. Click here for more info on WAC
At the WAC booth, we received countless inquiries from developers curious about the in-app billing API that was announced during the Congress. Click here for the full press release
SMART showcased four Android apps from Philippine developers that used the WAC payment APIs. Some of which were especially developed for the MWC showcase. These were:
TopApp - an international "Pasa Load" application that allows Overseas Filipinos to send load to SMART subscribers in the Philippined, chargable on their local mobile operator. Developed by Chikka.
Shoephoric - a mobile app for the "shoe social network" Shoephoric.com that allows social gifting of "dream shoes", payable through operator billing. Developed by Shoephoric.com.
iCare - an app that allows overseas filipinos (and other global citizens) the ability to send small donations to the Philippine Red Cross (with other charities available in the near future). Developed by OksPinoy.
FHM Philippines - an app developed by the mobile app arm of Summit Publications that allows users access to a selection of content culled from a decade's worth of archives of the men's application FHM Philippines. Developed by Hand Interactive.
Manning a booth at the MWC proved to be grueling work for the guys from SMART DevNet. Staying on your feet from 8am to 7pm for four days is no joke, so it wasn't all tapas and wine for these guys! But they did manage to take in a lot of the craziness that's part of every MWC, including WIPJam, a cool developer event produced by the Wireless Industry Partnership.(WIP)
Being at the heart of the mobile universe for 4 days was one experience that's going to be hard to forget.