Published on October 13, 2016
The secrets to a successful Youtube channel are simpler that you think!
Source: Waffles with Jeffrey Dallas by Julian Smith
Thinking of starting a Youtube channel? You’ve come to the right place! I’m toying with the idea myself, so I did a quick research on how to go about it and, the good friend that I am, I’ll be sharing everything I found out through this article.
You only need four things to get started:
First things first, decide on a name that you can stick with for years. Once you’ve got it, create a channel. Youtube has an easy-to-follow guide to doing just that.
Now, in choosing a camera, you don’t have to spend big money on the latest models. Some vloggers use their iPhones. As long as the video and the sounds come out clear, use what works for your channel and budget.
Thirdly, you need an internet connection. If you have constant WiFi, that’s perfect – you can create and upload as much content as you want. But what if you’re relying on data? Is it enough? Well, it depends. You have to consider the resolution, quality and file type. How big is the video file? (Right-click to find out!) If you’re shooting with a 1080p resolution, that’s more or less an easy 1GB for a 10-minute video. Can your data accommodate it?
Once you’ve secured those, it’s now time to come up with video ideas. Your channel will only be as good as your videos, so make it awesome! As you brainstorm, ask yourself these questions: What’s the message you want to put out? And what do the viewers want? (They’re not always mutually exclusive!) What’s type of format should you follow?
The first two will require a bit more soul-searching on your part, but I’ve done the work on compiling the top formats of Youtube videos.
Of course, you’re not confined to choosing one. You can mix and match, or use all, depending on what would suit your message!
And with that, the only thing left to do is…
Okay, but maybe not without a few more words of encouragement:
Be consistent. Viewers crave regularity, and while it doesn't mean that you have to upload daily, it helps to maintain a schedule. Refresh your content and set dates for new releases. Your viewers need to know that they can expect more videos and when!
Get social and share, share, share! Most Youtube videos gain traction outside of Youtube. Make it easy for people to find your content by sharing it on your different social media accounts.
Just do YOU. To want to go "viral" is not necessarily a bad thing, but remember that it’s much more important to find what you love and are good at, and OWN IT!
And lastly, be patient. Top Youtubers like PewDiePie and Wong Fu Productions knew the value of consistency, social media and keeping it real. Creating a legend-wait for it-dary Youtube channel requires hard work and patience.
With the right ideas and right attitude, you'll get there!