As part of its effort to support and enhance tourism, Smart makes use of technology to connect mobile users to more exciting Philippine destinations and promote local faith and culture.
The Philippines, as the bastion of Christianity in Asia, celebrated the 500 years of Christianity in the country. Smart, in partnership with tech start-up InnoPub Media and the various dioceses in the country, implements the Digital Catechism Program to provide pilgrims and heritage churches with timely, relevant, and verified historical, cultural, and tourism information which would further awareness and fortify faith and stories of evangelization.
#TravelSmart is the creation of mobile guide apps and e-guides, and the installation of interactive tourism markers at selected landmarks and attractions to connect travelers to more unique destinations in various communities. The markers feature QR codes and NFC chips that can download detailed information about the site onto one’s smartphone.
Digital Tourism apps produced
Digital Historical markers installed
Merit Award – Philippine Quill Awards, August 2019
Silver Anvil – 54th Anvil Awards, January 2019
Merit Award – 49th Anvil Awards, February 2014
Merit Award – 47th Anvil Awards, February 2012