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As a strong advocate for disaster preparedness and response, Smart ensures not only that its network is immediately restored in the wake of disasters but also that it is able to provide communications support to communities and responding agencies.

Disaster Preparedness

As part of its commitment to building a culture of resilience, Smart equips communities with disaster preparedness and emergency skills through its #SafePH caravan.

Disaster Response

Recognizing communications as critical in the ecosystem of disaster communications, Smart enables local government units and warning agencies to broadcast alerts and warnings to residents as well as provides free emergency calls, WiFi, and charging services to communities affected by disasters.

In compliance with Republic Act 10639, otherwise known as the “Free Mobile Disaster Alerts Act”, Smart Communications, Inc. has equipped its cellular network with an Emergency Cell Broadcast System (eCBS). This had made the Philippines one of the few countries in the world to adopt this state-of-the-art alerting system designed specifically for emergency use only. With government warning agencies closely working as members of the National Disaster Risk Reduction and Management Council (NDRRMC), all emergency messages are screened by the Office of Civil Defense (OCD) which has the sole discretion when to use or not to use the eCBS. With eCBS, Smart subscribers in a province or several provinces, or even nationwide, will be able to simultaneously receive in just a few seconds or minutes the emergency message that was authorized for broadcast by the OCD.

Disaster Recovery

Anchored on its core value of ‘malasakit’, Smart provides immediate relief to communities affected by disasters as well as rehabilitation efforts through its Cash-for-Work Program.

Key figures:


trained on disaster preparedness


weather monitoring stations collocated in Smart’s cell sites


Signatory in the GSMA Humanitarian Connectivity Charter

Citations received

  • Best Crisis Response – Asia Communication Awards, December 2020

  • Finalist, Best Mobile Innovation Supporting Emergency or Humanitarian Situations – GSMA Global Mobile Awards, February 2018

  • Finalist, Social Contribution Award – Asia Communication Awards, June 2014

  • Best Use of Mobile in Emergency or Humanitarian Situations – GSMA Global Mobile Awards, February 2014

  • Best Community Telecom Project – 16th Telecom Asia Awards, April 2013