Smart Infinity Members enjoy chic ready-to-wear pieces with Rajo Laurel’s Eden Collection.
Makati, July 2018— While the months of June to August mark the start of the rainy season for the Philippines, taste makers and sartorialists relive summer once more as retailers unveil their most playful and vibrant pieces with the kick-off of cruise wear season.
(L-R: Smart infinity Head of Loyalty Gino Belgira, AVP & Head of VIP Embassy Relationship Management and SMART Infinity Core Sandra Laurel, House of Laurel General Manager Venisse Laurel-Hermano, Rajo Laurel, Smart Infinity Head of Roaming Mitch Ilano)
In his latest cruise collection, celebrated fashion designer Rajo Laurel pushes the boundaries of ready-to-wear with an assemblage of pieces fit for work, travel and even formal events—truly catering to the modern-day Filipina’s versatile schedule and lifestyle.
Inspired by lush tropical greens and flora, the collection titled, “Eden,” features prints and hues reminiscent of the natural evolution of colors in a botanical garden. Rajo, who says that he’s always been enamored with the color green, knew that the theme somehow would find its way back to his work in form or another.
To allow customers to experience his vision, the designer transformed his studio into a botanical haven by juxtaposing his collection with foliage and flowerage.
As per usual, the collection’s launch exuded the elegance and innovation signature of Laurel’s brand as Bizu curated a special menu for the event and MAC provided free make-overs throughout the day.
As part of their membership privileges, patrons of Smart Infinity were treated to one-of-a-kind perks during the launch of the collection at both the House of Laurel headquarters in Poblacion last July 13 and the RAJO! Store branches in Powerplant Mall and Shangri-la Plaza last July 20.
On top of a first look into the brand’s latest collection, the famed retailer extended special discounts to Smart Infinity members for a minimum spend at each of the launch events.
“Our brand is always about making beautiful experiences and I think that the special experiences given by Smart Infinity to its members are just part and parcel of the service that we’re doing,” said Rajo Laurel of the collaboration.
“What I like best [about this partnership] is how synchronized it is with our brand philosophy and mindset by how it brings everyday luxury to our shared clients,” he added.
As an exclusive partner for the brand, members have been privileged with a first-hand look at Laurel’s pieces throughout the year—beginning with the launch of his Spring/Summer 2018 collection at the Smart Infinity Gala last March.
In light of the newly launched collection, the retail brand has also extended a special discount for Smart Infinity members—allowing them to enjoy 10% discounts on all purchases made through www.rajolaurel.com/shop until August 15.
Members can access exclusive promo codes through Smart Infinity Lifestyle App or inquire through the Infinity Concierge.
“We at Smart Infinity have always aimed to provide bespoke experiences for our members. This partnership with the House of Laurel represents our commitment to cater to the varied lifestyle interests of our clients—ensuring that our services are a cut above the rest,” said AVP & Head of Enterprise Wireless Solutions and Smart Infinity, Chet Alviz.
SVP & Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez also shared his excitement for the partnership saying, “The Smart Infinity brand has always been associated with the highest standard of luxury and excellence. This partnership with Rajo Laurel and his many retail brands represents our mission to uphold that standard and hopefully reassures our customers that they can continue to expect nothing but the best from us,” he added.
For more information on Smart Infinity’s perks and privileges, visi http://smart.com.ph/infinity/privileges. Members may also download the Smart Infinity Lifestyle App on the App Store or Google Play Store to read up on exclusive deals and promos.