Manila’s icons of art and retail lead the change
as Smart Infinity’s newest ambassadors
JULY 23, 2016 -- Steadfast in its commitment to welcome change.
Smart unveiled a new set of faces to lead its premium postpaid brand, Smart Infinity. The couples embody the vision of Smart as it moves forward in changing the way people connect in meaningful ways. Smart renews ties with retail royalties Donnie and Crickette Tantoco, who is joined this year by fashion’s power couple Raul and Joanna Francisco to support Smart Infinity in its goal of delivering topnotch service to Filipinos.
BEING GAME CHANGERS
As transformative figures in their fields of influence, the Tantocos and the Franciscos seek to bridge gaps for the Filipino. They full embody the vision of Smart Infinity of allowing every member to experience the best of the digital world while curating these experiences according to their passions.
Smart Infinity ambassador Donnie Tantoco describes how he makes the choices that set the trends. “First of all, we have to understand our customer very, very well–how she likes to dress herself in the different occasions of her life, whether she’s at work, whether she’s socializing, whether she’s travelling. So we try to understand her lifestyle.”
“If you look at the DNA of Smart and the innovation they have done over the years, I think I see them parallel with us in our own small way that we are also innovators. We embrace that DNA of leading change, we saw this is something we can really integrate into our lives — the privileges, the services, the concierge,” says new brand ambassador Raul Francisco.
LEAD THE CHANGE
Smart recently launched a new logo and along with it, a slew of innovations that make it easier for its members to fully live the Smart Life.
“We want to recognize not only those who have conquered their boundaries and attained success in their own lives, but those who have done well in sparking change in other people’s lives as well. We want to inspire others to follow suit by providing them excellent technology and services -- tools they need to start leading the change”, says Julie Carceller, Head of Smart Infinity and Smart’s Multi-Segment Marketing.
Held at the Provenance Art Gallery at the Fort, the launch provided a well-curated experience for guests as they were treated to an evening of exquisite art, food, and music.
Apart from the introduction of Smarty Infinity’s new ambassadors, guests were given a glimpse of the premium lifestyle that is in store for Smart Infinity members through featuring the limited edition Samsung S7 Edge Silver, Samsung Gear VR, and the new Samsung Gear 360. All 3 devices may be enjoyed with a Plan 8000, while Plan 5000 members receive the Samsung S7 Edge Silver with a Samsung Gear 360.
On top of these devices, Smart Infinity curates the plan according to the needs of members; whether you’re a traveler that needs to stay in touch, a family that stays connected to each other through a reliable network, or even enthusiasts who seek more out of life and their mobile needs.
Smart Infinity enables you to lead the change through priority services and exclusive privileges such as a dedicated Infinity officer, a worldwide concierge, and access to special events.
Visit smart.com.ph/infinity or get updates from the brand on Instagram @smartinfinity