Ice cream and friends never disappoint. This is the best 21 loyalty points that you will ever spend. #PerkOfTheDay

  • 06 Sep 2016

    #PerkOfTheDay

    Posted on Sep 06, 2016

    Enjoy freebies and treats every day with Smart.

  • Achievement unlocked: Vlogger

    I have always wanted to express myself in more ways than one. I remember back in high school when vlogs (video blogs) were becoming the next big thing in YouTube, I’d always find time after school to watch YouTube eposides of Ryan Higa, Jenna Marbles, Ray William Johnson, and so many more! I found watching their videos very liberating, and I loved how they broadened my horizons - because their episodes often talked about lifestyles very foreign to me.

    So, when I heard that there was a platform that helps budding content creators broadcast their talents to the world, I hurriedly went to SM Mall of Asia, the second stop of the Smart Launchpad Upload Stations.

    The Smart Launchpad Upload Station at MOA is just beside the Smart store. It occupied a space big enough for a reception area, a recording area and an interactive area. I was not expecting it to be that big!

    I went to the reception area and told them that I want to experience everything. I travelled from Cavite to Pasay City so I wanted to do it all to maximize my trip, right? The first step was to register.

    Miss Jennie, assisted me all throughout the video-creation process. Step two was to practice the vlog or the music I was going to perform. Since I neither sing nor play an instrument, I decided to try my hand at vlogging. She led me to a rehearsal space where I could practice my spiel while someone else was recording a video. After a few minutes, it was my turn to record my video!

    I was so excited to record my vlog because I’d been wanting to create one since I was a teenager! Miss Jennie said I could check out the clothes rack for a costume or accessory. I tried some on but ultimately, I opted to go with my own OOTD.

    The set-up for the video recording site gives you this feeling that you’re some kind of a celebrity –tons of make-up in front of you, a vanity mirror (yes, the mirrors with light bulbs) and a director chair!

    I was told I can use the make-up and so I did. So, I took my seat and she gave me directions on how to record the video. The usual, just press the record button on the phone to start and to end. That’s it, you are your own director! The Samsung phone with a crystal-clear display captured all my adlibbing spectacularly.

    I felt like a pro, honest! No chills or nervousness whatsoever! My secret? There’s no audience watching you because the recording is a very personal experience! I had so much fun because I was just expressing myself and I kept thinking this vlog can be a medium for my voice to be heard by a lot of people. It was really exciting!

    After my vlog, I uploaded my video on YouTube using the laptops provided. They were not lying when they said that their internet was fast! The last step was to register at the Launchpad website. The registration was quick and really easy! If your video is good enough to make the cut, you get a chance to win Samsung gadgets or even fly to LA to collaborate with international YouTube stars. Yes, those very guys we’re all subscribed to on YouTube!!!

    After my experience, I asked Miss Jennie to give me a tour of the whole Upload Station. She took me where the music enthusiasts can rehearse and record their videos. It had this chill and artsy vibe.

    She also took me to the virtual reality booth wherein anyone can go on a totally different adventure. Spoiler alert: you’ll see a lot of scary and surprising things!

    To cap off my Smart Launchpad experience, I went to the photo booth and got some photos! The accessories were mostly sports accessories so I became sporty in just a snap!

    Overall, the Smart Launchpad experience was a lot of fun. For an aspiring content creator like me, it’s so heartening that Smart is taking the role of enabler, creating opportunities for young people everywhere to express themselves and to show their talent to the world.

    If you have the time, I really hope that you go to these Upload Stations and experience what I have experienced because it’s really something else!

    Watch out for these Smart Launchpad Upload Stations in these dates and locations:

    • August 7-8 at SM Baguio
    • August 13-14 at SM Clark
    • August 27-28 at SM Iloilo
    • September 3-4 at SM North EDSA
  • 09 Aug 2016

    Achievement unlocked: Vlogger

    Posted on Aug 09, 2016

    An aspiring content creator chronicles his Smart Launchpad experience.

  • Pokémon Go is now officially available in the Philippines and Smart is giving all its subscribers free data for Pokémon Go until August 12!

    So don't just sit there, go capture all the Pokémon you can! Find all the Pokéstops! Strengthen your Pokémon! Tell all your friend's because you've all got ‘til Friday to enjoy Pokémon for free!


    #SmartPokémonGO

    Download the app now at the App Store or Google Play Store.
  • 08 Aug 2016

    #SmartPokemonGO is here and its Free!

    Posted on Aug 08, 2016

    Pokémon Go is now officially available in the Philippines and Smart is giving all its subscribers free data for Pokémon Go until August 12!

  • Smart recognizes your evolving needs which is why we have embarked on a long term network transformation plan to dramatically improve your experience of our service.

    Early this year, our Chairman MVP promised "that in every step of progress, and every progress, you will be the first to know, and first to feel the change.” It is in that same spirit of transparency that our Consumer Business Head, Ariel V. Fermin, shares the letter below.



    Warm greetings !

    I am writing to share the big changes we are undertaking in our network to provide you with an enhanced digital experience on your mobile phones.

    After firing up the country’s first LTE-Advanced site in Boracay last February, we started to expand our 4G/LTE service to complement our 3G service across the country, particularly in Metro Davao. This will then be followed by Metro Cebu, Metro Manila and some parts of South Luzon that will all be completed by end of year.

    Please bear with us as these network enhancements may impact on the quality of our services from time to time.

    All of these efforts are in line with our commitment to serve you better through improved data connectivity and richer digital services. We aim to make #InternetForAll a reality.

    For any concerns, issues and feedback, please don’t hesitate to reach us at 200, our toll-free 24/7 hotline using your Sun-powered phone, or (02) 3958000 using your landline.

    We are changing for the better.
    We will get there, together.

    Thank you.


    At your service,

    Ariel P. Fermin
    EVP and Head of Consumer Business

  • 08 Aug 2016

    The Road to #InternetForAll

    Posted on Aug 08, 2016

    Smart recognizes your evolving needs which is why we have embarked on a long term network transformation plan to dramatically improve your experience of our service. Early this year, our Chairman MVP promised "that in every step of progress, and every progress, you will be the first to know, and first to feel the change.” It is in that same spirit of transparency that our Consumer Business Head, Ariel V. Fermin, shares this letter.

  • It’s been a couple of weeks since we relaunched our company logo, and the buzz surrounding it continues to persist. I still get PMs from friends who ask me questions about the relaunch. We’ve gotten our share of criticism too, and some comments have given us interesting food-for-thought. Our employees are excited about the change, and our new brand look is already being rolled out in various points-of-presence.

    What’s in a logo anyway?

    Why change?

    We posted in our website a brief explanation – read it here

    So instead of giving the same explanation, I thought it would be good to give you the short back story. It all started with the simple question :

    “WHY”.

    Smart has been the mobile leader for years now, but we knew it was time for an overhaul. There were things about our brand that needed to change to keep pace.

    And as we searched for answers on how to distill all that we wanted to do, it always went back to the question “WHY”, more specifically

    “Why does Smart exist?”

    The second question we needed to answer was

    “WHAT FOR?”

    We thought we could answer the question in a full-day workshop. But we had barely skinned the cat. So we talked again. And again – through emails, texts, Whatsapp and Viber conversations. We would pause in a middle of a meeting that reminded us of the “WHY” and the “WHAT”, and we would go off-tangent and discuss those questions again.

    And finally we arrived at the answers.

    Smart exists because it wants to make life BETTER for the Filipino. Full stop.

    We exist for the Filipino who wants to do more and be more, but can’t because of different barriers.

    For more than 20 years, Smart has always kept that in mind launching practical innovations aimed at making life better. But over the years, we realized that some of our systems, processes, and service experience haven’t been great. We studied the complaints of our customers and realized that we needed a major shift in the way we did things, if we wanted to stick to the core of our existence of making life better for Filipinos.

    This year, Smart is spending P45 Billion to improve its network. There are scores of people in the company who are tirelessly working in getting our services up-to-speed to achieve better Internet and service experience for our consumers. And no less than our Chairman MVP is leading the charge.

    Our logo reflects that commitment – the color speaks of rebirth and hearkens back to those days when our prepaid color was seen in every corner sari-sari store; its 3 blades symbolize the pillars of our existence – our Technology, our People, and our valued Customers; and our brand name is written in a friendly, almost handwritten, manner.

    It’s a whole new world, and we in Smart are passionate, and persistent, to make things better.

    Welcome Change.

  • 11 Jul 2016

    Changing for the Better

    Posted on Jul 11, 2016

    Welcome to #aNewDay. By now you’ve seen the logo transformation, and you may be wondering what the backstory of that logo change is. Ms. Kathy Carag, Head of the Smart Masterbrand, shares what this journey is all about.