With the goal of discovering the next generation of Filipino YouTube content creators, Smart introduced Launchpad to encourage the youth to showcase what they do best--- whether it’s singing or dancing, doing make-up tutorials, sharing travel tips or making people laugh.

    Out of 1,537 video entries submitted from all over the Philippines, three were chosen as the winners - MJ Labenia, Lesha Litonjua and Tops Unay. These content creators will fly to Los Angeles, California and team up with one of the most successful Filipino-American, YouTube acts – The Filharmonic.

    The a capella group competed in NBC’s hit musical competition, made the semi-finals and joined The Sing-Off national tour. The Filharmonic, consisting of VJ Rosales, Joe Caigoy, Trace Gaynor, Barry Fortgang, Jules Cruz and Niko Del Rey, was featured in the Universal Pictures hit movie, “Pitch Perfect 2.” The group expressed its excitement over the collaboration with Labenia, Litonjua and Unay. The chance to work with their countrymen is something The Filharmonic is looking forward to since they are very proud of their Filipino ancestry. Watch their video greeting below.

  • 18 Nov 2016

    Fil-Am vocal group The Filharmonic excited to collaborate with Smart Launchpad winners

    Posted on Nov 18, 2016

    The Filharmonic are set to create more Pinoy pride videos with Smart Launchpad winners.

  • October might be famous for Octoberfests and many beer festivals but the best festival this month is Bacolod’s the Masskara Festival.

    Masskara is a portmanteau for the words, “Mass,” which refers to the masses or the multitude of people, and, “Kara,” which is a Spanish word for the face. Simply put, the Masskara Festival is a festival that shows the, “face of the masses,” or more appropriately, “a multitude of smiling faces." Happiness is the main theme and all that is needed to enjoy the celebration is a smile.

    The recently concluded Masskara Festival has got to be the happiest festival in the Philippines. Not only because there were smiling masks all over the city but also because of the activities that brought the festival to life. Touted by many as a foodies haven, Bacolod provided its visitors with must-try restaurants and dessert cafés such as Chicken House, Aboy’s, Calea, Felicia’s & Tiffany’s. Different tourist spots are also scattered inside and outside the city – from The Ruins in Talisay to Lakawon Island off the coast of Cadiz.

    Through the years, the Masskara Festival has evolved and gone beyond the street dance competition, colorful masks, costumes and parades. Every year, more activities are attracting not only local tourists but foreign visitors as well.

    This year, Smart has presented two of the much-awaited events at the festival – the floats and the rave party.

    The Electrick Masskara Performing Floats Competition took place at the tourism strip last October 21. It featured vibrant, colorful and festive floats covered in neon lights and extravagant props created by the different barangays. The following day kept things exciting as the second leg of the competition featured the best performers. After the Electric Masskara Competition, the Masskarave Party commenced with DJ Ace Ramos, Nix Damn P! and MC Pao who performed and pumped up the crowd the whole night.

    To top it all off, Smart also brought special offers to the City of Smiles such as the Starmobile Play Click phone for only 1288, Gigasurf for heavy data users, My Smart for managing your account & redeeming of perks and iflix for your video streaming. All these were made available to Smart subscribers to keep connected & have an exhilarating Masskara festival experience.

  • 04 Nov 2016

    This year's Festival of Smiles in Bacolod still has us smiling

    Posted on Nov 04, 2016

    The Masskara Festival kept us smiling and so much more.

  • With the objective of discovering the next wave of Filipino YouTube creators, Smart introduced Launchpad to encourage the youth to showcase what they do best such as singing, dancing, doing make-up tutorials, sharing travel tips, making people laugh and more.

    After more than 1,500 entries, 100 content creators were chosen to undergo workshops where three ultimately emerged as the Grand Winners.

    MJ Labenia, Lesha Litonjua and Tops Unay got to own their passions and show their talents to the world. As part of their prize to the competition, which is the first of its kind in the Philippines, they will take home Samsung gadgets and win a trip to Los Angeles to collaborate with international star The Filharmonic.

    Here are their winning entries:

    · Lesha Litonjua

    · Mary Joy Labenia

    · Tops Unay

    Smart Launchpad is not yet over. You can still support your favorites from the top 100 by viewing their videos online. The top 3 with the most number of views by November 3 will win the Viewer’s Choice Award and take home Samsung S7 Edge and Samsung Gear 360. Watch the entries here.

  • 17 Oct 2016

    Smart Launchpad names the next big Pinoy content creators

    Posted on Oct 17, 2016

    Watch out for them because surely they are the next big thing.

  • Sometimes even our closest friends have traits or interests that are very different from ours. Just like best friends, Summer and Anika. While Summer is the very sociable type, an extrovert, Anika is an introvert –reserved, calm and observant. It can, at times, be difficult for them to agree on an activity that they both want to do. Last weekend, after a few deliberations, they ended up going to the mall to watch a movie. Now this is a win-win for the two of them. Introverted Anika doesn’t need to mingle with people and can just focus on watching the movie while, Summer the extrovert, has the freedom to express herself through funny side comments to Anika.

    After the movie, they saw the Smart Launchpad Upload Station and all the people happily lining up to broadcast their passions online. These two besties realized that despite their interesting differences, they are each talented in their own way and they both wished that the world could see the other’s potential. So they decided to sign up together and let their creativity flow!

    Telltale signs

    It’s easy to spot an extrovert, but how do you know if you’re an introvert? Check out some of the signs below:

    1. You're uncomfortable at places with crowds such as rallies, big conferences, sports arenas etc
    2. You’re great at performances, but don’t feel like mingling after the show.
    3. You’re friends with extroverts. Surprise, opposites attract!
    4. You prefer to write as a way to recharge or connect to yourself
    5. You're decisive and tend to plan ahead so that everything runs smoothly

    Unleashing your inner celebrity

    Getting discovered seems like something only extroverts can do, but not anymore in this digital age! Now you can easily express your creativity or share your expertise in a blog, or a YouTube video, without feeling daunted by a large audience. Many YouTube stars started out with a simple smartphone video they made all alone in their homes. Also, your talent and hard work could find its way to one, two or even a million people who share the same passion. After all, we all have something special within. We just have to own it.

  • 07 Sep 2016

    Are you a chill introvert or an outgoing extrovert?

    Posted on Sep 07, 2016

    Finding a venue to express yourself online, whether you are an introvert or an extrovert.

  • Ice cream and friends never disappoint. This is the best 21 loyalty points that you will ever spend. #PerkOfTheDay

  • 06 Sep 2016


    Posted on Sep 06, 2016

    Enjoy freebies and treats every day with Smart.

  • Everyone’s snapping and it’s infectious!

    When you hear someone yell, “Snapchaaaaat,” you can’t help but go near that person and 
    get in on the silly fun, right?

    Well, get ready because Smart is giving everyone free Snapchat access from August 12 to August 14! 
    Tell stories, save memories, send instant messages and Snapchat all you can - no registration needed! Just turn on your data and start snapping! 

    Enjoy the weekend and happy snapping!


    For more details, go to smart.com.ph/pages/snap.

  • 12 Aug 2016
  • Achievement unlocked: Vlogger

    I have always wanted to express myself in more ways than one. I remember back in high school when vlogs (video blogs) were becoming the next big thing in YouTube, I’d always find time after school to watch YouTube eposides of Ryan Higa, Jenna Marbles, Ray William Johnson, and so many more! I found watching their videos very liberating, and I loved how they broadened my horizons - because their episodes often talked about lifestyles very foreign to me.

    So, when I heard that there was a platform that helps budding content creators broadcast their talents to the world, I hurriedly went to SM Mall of Asia, the second stop of the Smart Launchpad Upload Stations.

    The Smart Launchpad Upload Station at MOA is just beside the Smart store. It occupied a space big enough for a reception area, a recording area and an interactive area. I was not expecting it to be that big!

    I went to the reception area and told them that I want to experience everything. I travelled from Cavite to Pasay City so I wanted to do it all to maximize my trip, right? The first step was to register.

    Miss Jennie, assisted me all throughout the video-creation process. Step two was to practice the vlog or the music I was going to perform. Since I neither sing nor play an instrument, I decided to try my hand at vlogging. She led me to a rehearsal space where I could practice my spiel while someone else was recording a video. After a few minutes, it was my turn to record my video!

    I was so excited to record my vlog because I’d been wanting to create one since I was a teenager! Miss Jennie said I could check out the clothes rack for a costume or accessory. I tried some on but ultimately, I opted to go with my own OOTD.

    The set-up for the video recording site gives you this feeling that you’re some kind of a celebrity –tons of make-up in front of you, a vanity mirror (yes, the mirrors with light bulbs) and a director chair!

    I was told I can use the make-up and so I did. So, I took my seat and she gave me directions on how to record the video. The usual, just press the record button on the phone to start and to end. That’s it, you are your own director! The Samsung phone with a crystal-clear display captured all my adlibbing spectacularly.

    I felt like a pro, honest! No chills or nervousness whatsoever! My secret? There’s no audience watching you because the recording is a very personal experience! I had so much fun because I was just expressing myself and I kept thinking this vlog can be a medium for my voice to be heard by a lot of people. It was really exciting!

    After my vlog, I uploaded my video on YouTube using the laptops provided. They were not lying when they said that their internet was fast! The last step was to register at the Launchpad website. The registration was quick and really easy! If your video is good enough to make the cut, you get a chance to win Samsung gadgets or even fly to LA to collaborate with international YouTube stars. Yes, those very guys we’re all subscribed to on YouTube!!!

    After my experience, I asked Miss Jennie to give me a tour of the whole Upload Station. She took me where the music enthusiasts can rehearse and record their videos. It had this chill and artsy vibe.

    She also took me to the virtual reality booth wherein anyone can go on a totally different adventure. Spoiler alert: you’ll see a lot of scary and surprising things!

    To cap off my Smart Launchpad experience, I went to the photo booth and got some photos! The accessories were mostly sports accessories so I became sporty in just a snap!

    Overall, the Smart Launchpad experience was a lot of fun. For an aspiring content creator like me, it’s so heartening that Smart is taking the role of enabler, creating opportunities for young people everywhere to express themselves and to show their talent to the world.

    If you have the time, I really hope that you go to these Upload Stations and experience what I have experienced because it’s really something else!

    Watch out for these Smart Launchpad Upload Stations in these dates and locations:

    • August 7-8 at SM Baguio
    • August 13-14 at SM Clark
    • August 27-28 at SM Iloilo
    • September 3-4 at SM North EDSA
  • 09 Aug 2016

    Achievement unlocked: Vlogger

    Posted on Aug 09, 2016

    An aspiring content creator chronicles his Smart Launchpad experience.

  • Pokémon Go is now officially available in the Philippines and Smart is giving all its subscribers free data for Pokémon Go until August 12!

    So don't just sit there, go capture all the Pokémon you can! Find all the Pokéstops! Strengthen your Pokémon! Tell all your friend's because you've all got ‘til Friday to enjoy Pokémon for free!


    Download the app now at the App Store or Google Play Store.
  • 08 Aug 2016

    #SmartPokemonGO is here and its Free!

    Posted on Aug 08, 2016

    Pokémon Go is now officially available in the Philippines and Smart is giving all its subscribers free data for Pokémon Go until August 12!

  • Smart recognizes your evolving needs which is why we have embarked on a long term network transformation plan to dramatically improve your experience of our service.

    Early this year, our Chairman MVP promised "that in every step of progress, and every progress, you will be the first to know, and first to feel the change.” It is in that same spirit of transparency that our Consumer Business Head, Ariel V. Fermin, shares the letter below.

    Warm greetings !

    I am writing to share the big changes we are undertaking in our network to provide you with an enhanced digital experience on your mobile phones.

    After firing up the country’s first LTE-Advanced site in Boracay last February, we started to expand our 4G/LTE service to complement our 3G service across the country, particularly in Metro Davao. This will then be followed by Metro Cebu, Metro Manila and some parts of South Luzon that will all be completed by end of year.

    Please bear with us as these network enhancements may impact on the quality of our services from time to time.

    All of these efforts are in line with our commitment to serve you better through improved data connectivity and richer digital services. We aim to make #InternetForAll a reality.

    For any concerns, issues and feedback, please don’t hesitate to reach us at 200, our toll-free 24/7 hotline using your Sun-powered phone, or (02) 3958000 using your landline.

    We are changing for the better.
    We will get there, together.

    Thank you.

    At your service,

    Ariel P. Fermin
    EVP and Head of Consumer Business

  • 08 Aug 2016

    The Road to #InternetForAll

    Posted on Aug 08, 2016

    Smart recognizes your evolving needs which is why we have embarked on a long term network transformation plan to dramatically improve your experience of our service. Early this year, our Chairman MVP promised "that in every step of progress, and every progress, you will be the first to know, and first to feel the change.” It is in that same spirit of transparency that our Consumer Business Head, Ariel V. Fermin, shares this letter.

  • It’s been a couple of weeks since we relaunched our company logo, and the buzz surrounding it continues to persist. I still get PMs from friends who ask me questions about the relaunch. We’ve gotten our share of criticism too, and some comments have given us interesting food-for-thought. Our employees are excited about the change, and our new brand look is already being rolled out in various points-of-presence.

    What’s in a logo anyway?

    Why change?

    We posted in our website a brief explanation – read it here

    So instead of giving the same explanation, I thought it would be good to give you the short back story. It all started with the simple question :


    Smart has been the mobile leader for years now, but we knew it was time for an overhaul. There were things about our brand that needed to change to keep pace.

    And as we searched for answers on how to distill all that we wanted to do, it always went back to the question “WHY”, more specifically

    “Why does Smart exist?”

    The second question we needed to answer was

    “WHAT FOR?”

    We thought we could answer the question in a full-day workshop. But we had barely skinned the cat. So we talked again. And again – through emails, texts, Whatsapp and Viber conversations. We would pause in a middle of a meeting that reminded us of the “WHY” and the “WHAT”, and we would go off-tangent and discuss those questions again.

    And finally we arrived at the answers.

    Smart exists because it wants to make life BETTER for the Filipino. Full stop.

    We exist for the Filipino who wants to do more and be more, but can’t because of different barriers.

    For more than 20 years, Smart has always kept that in mind launching practical innovations aimed at making life better. But over the years, we realized that some of our systems, processes, and service experience haven’t been great. We studied the complaints of our customers and realized that we needed a major shift in the way we did things, if we wanted to stick to the core of our existence of making life better for Filipinos.

    This year, Smart is spending P45 Billion to improve its network. There are scores of people in the company who are tirelessly working in getting our services up-to-speed to achieve better Internet and service experience for our consumers. And no less than our Chairman MVP is leading the charge.

    Our logo reflects that commitment – the color speaks of rebirth and hearkens back to those days when our prepaid color was seen in every corner sari-sari store; its 3 blades symbolize the pillars of our existence – our Technology, our People, and our valued Customers; and our brand name is written in a friendly, almost handwritten, manner.

    It’s a whole new world, and we in Smart are passionate, and persistent, to make things better.

    Welcome Change.

  • 11 Jul 2016

    Changing for the Better

    Posted on Jul 11, 2016

    Welcome to #aNewDay. By now you’ve seen the logo transformation, and you may be wondering what the backstory of that logo change is. Ms. Kathy Carag, Head of the Smart Masterbrand, shares what this journey is all about.