Launched in December 2000 in cooperation with 1st eBank (now Banco de Oro Universal Bank after it was acquired) and MasterCard, Smart Money is the world’s first and most innovative card linked to a Smart wireless phone.
Smart Money has received numerous awards – Best Mobile Money Service and Best Mobile Money for the Unbanked at the 2009 Asia Mobile Awards in Hong Kong; Most Innovative GSM Wireless Service for Customers given by the GSM Association in Cannes, France in 2001; and Most Innovative Service, Asia-Pacific Marketing Awards of MasterCard International in Sydney, Australia in 2001. It also won the National IP Award at the 2010 Ambassador Alfredo M. Yao National Intellectual Property (IP) Awards.
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