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Smart teams up with top food manufacturing company Monde Nissin to help drive mobile data use

by Smart Communications, Inc. | Aug 25, 2017
[25 August 2017] PLDT wireless unit Smart Communications, Inc. (Smart), has partnered with Monde Nissin Corporation, one of the Philippines’ leading food manufacturing companies, to offer free mobile data and SMS to all who love Lucky Me!, the top instant noodle brand in the country.
Smart-Monde Nissin
In photo are (from left) Smart Prepaid manager Maria Kristina Lopez, Channel Head for Key Accounts Christian So, Head of Key Accounts Princesita Katigbak, all from Smart; Monde Nissin Marketing Manager for Noodles Vivien Dizon, Brand Manager for Lucky Me! Mami Charlyn Yu-Escolar, and Joan Guinto, Brand Activation Manager, also from Monde Nissin.
 

PLDT wireless unit Smart Communications, Inc. (Smart), has partnered with Monde Nissin Corporation, one of the Philippines’ leading food manufacturing companies, to offer free mobile data and SMS to all who love Lucky Me!, the top instant noodle brand in the country.

Through the Lucky Me! “Gimme 5” promo covered by the partnership, all Smart, TNT, and Sun prepaid customers can get five megabytes (MB) worth of access to Facebook, plus five SMS, for free and valid for one day.

“This is a perfect match between two category leaders with a common goal – to delight our customers. At Smart we are constantly finding ways to do just that, and partnering with other brands that Filipinos love is part of that strategy,” according to Oscar Enrico Reyes, Jr., First Vice President at PLDT and Smart.

“This is not the first time that we are teaming up with Monde Nissin and Lucky Me! to gift their customers with free Smart services. This year, however, we have made this partnership even more beneficial to Filipino consumers, as we include mobile data in the freebies they will enjoy,” according to Princesita Katigbak, head of key accounts for sales and distribution at Smart.

This is part of the company’s broader effort to encourage all Filipinos to start using mobile data to access the internet, Reyes added.

To enjoy the five MB of FB access and the five SMS, Smart, TNT, and Sun prepaid customers simply need to check for the code printed inside every specially marked promo pack of Lucky Me! Mami Beef na Beef or Chicken na Chicken at leading sari-sari stores, groceries, and supermarkets nationwide.

They must text this code to 4388 using the format: LUCKYME [CODE]. They will then receive a notification message that they can start enjoying the free mobile data and free on-net SMS, valid for one day.

“We are glad to be in this partnership with Smart because we know that there are over 58 million Smart, TNT, and Sun users across the country to whom Lucky Me!, by itself already a staple in almost every Filipino home, will potentially become even more attractive,” according to Vivien Dizon, Marketing Manager for Lucky Me! Noodles at Monde Nissin.[END]