Products and Services


Get free rides and surprise treats this Christmas onboard Smart & Sun’s Easy Taxi cars

by SMART Public Affairs | Nov 26, 2014
[26 November 2014] The busy streets of Metro Manila are about to get brighter and more colorful as wireless services leaders Smart Communications Inc. (Smart) and Sun Cellular, in partnership with Easy Taxi, roll out their customized cars for a richer and more delightful transport commuting experience this Christmas season.

IN PHOTO (from left): Smart Communications Digital Ambassador Vernice Enciso, Smart Prepaid Senior Brand Manager Gerard Milan, Sun Cellular Digital Ambassador Luigi D’Avola, and Sun Postpaid Senior Brand Manager Ethan Koe Sanchez during the launch of the Easy Taxi Smart and Sun customized cars.

Lucky subscribers who would be fortunate enough to book any of Smart or Sun’s customized cars will get a chance to receive exclusive perks or prizes. Other customized Easy Taxi cars will also be powered by Smart Bro, allowing commuters to access the Internet with FREE WiFi inside the taxi while on the go.

“Commuting in Metro Manila can be quite a hassle, but it doesn’t have to be any less fun or enjoyable for our dear subscribers. This partnership with Easy Taxi is another way we allow our users to ‘live more’ by giving them simple yet meaningful experiences enriched by our largest mobile network nationwide,” said Charles Lim, EVP and Head of Wireless Consumer Division for Smart and Sun.

Easy Taxi is an innovative way of getting around the city by allowing users to virtually hail and book cars using only their mobile phones through the Easy Taxi app for Android and iOS devices. Smart and Sun Cellular users can download and use the app with the help of the FREE INTERNET offer, which gives them 30MB of mobile data every day until January 5, 2015. Just text FREE to 9999 to avail of this exclusive limited offer.

Once they get on the car, they can still enjoy high-speed mobile broadband connectivity courtesy of the free WiFi installed on each of Smart and Sun’s customized Easy Taxi cars, powered by Smart’s largest mobile network of more than 10,000 4G (LTE and HSPA+) sites around the country.

"We're innovating and improving the commuter experience with the SMART and Sun promo cars. Powered by the nation's largest network, combined with the best drivers, Easy Taxi passengers can now enjoy a fun, free and safe ride, while connecting with friends amidst the heavy traffic,” added Daniel Torres, Easy Taxi Philippines CEO.

Exclusive perks, promos 

Commuters who get to ride a Smart Easy Taxi car may win gadgets and freebies by taking a selfie while inside the car and posting it on their social media accounts with the hashtag #SmartEasyTaxi.

Riders of the Smart car can also participate in an exciting surprise trivia game while inside the vehicle, where they stand a chance to win Smart Bro and Smart Prepaid load cards.

For the Sun Easy Taxi car, riders will get a chance to win freebies by posting on their social media accounts their photo while inside the car, appended with the hashtag #SunEasyTaxi, and the reason they loved their Easy Taxi experience. One lucky rider will even get a chance to book the Sun Easy Taxi car for free to any destination in Manila!

Moreover, Sun Cellular subscribers who spot the SUN Easy Taxi car on the road can also win prizes by taking a quick snapshot of the car and posting the photo online using the #SunEasyTaxi hashtag.

To download the Easy Taxi app and get the chance to ride the Smart and Sun cars, simply proceed to the Apple App Store or the Google Play Store on your iOS or Android phones. To know more about Smart and Sun’s affordable mobile Internet offerings, please visit or or like the Smart Communications and Sun Cellular pages on Facebook.