Corporate Social Responsibility


Smart Infocast boosts disaster preparedness of Bogo City

by Smart Communications | Feb 02, 2018
SMS broadcast system to enhance communication efforts of local government

Representatives from Smart and the Bogo City local government and disaster risk reduction and management office pose for photos during the turnover of Smart Infocast to the city at the New Bogo City Hall.

Residents of Bogo City in Cebu will now benefit from the services of Smart Infocast, a communications solution by PLDT wireless unit Smart Communications.

Smart Infocast is a web-based platform that offers various SMS facilities catering to the needs of an organization.

The system will enable the local government unit of Bogo to send news broadcasts, weather bulletins, and other critical information to residents via text message, making it an effective emergency communications solution. It also allows registered subscribers to send reports or feedback to the system administrator.

Just last month, Bogo was placed under state of calamity when Tropical Storm “Urduja” (Kai-tak) hit the Visayas. In 2013, it was also one of the cities devastated by Supertyphoon “Yolanda” (Haiyan). Located more than 100 km from Cebu City, Bogo has a population of more than 70,000, based on 2015 census.

By providing a means to disseminate timely messages to the public, Smart empowers communities to strengthen their communication and disaster preparedness efforts, according to Visayas-Mindanao public affairs head Atty. Maria Jane Paredes.

“We’re very happy that the City of Bogo believes in Smart Infocast as a vital tool of communication in times of disasters. It can also be used by the LGU to send out important information to the community, such as advisories, reminders, and safety precautions,” Paredes said during the inauguration of the service at the New Bogo City Hall.

The platform will further enhance Bogo’s existing communication services, according to Bogo public information officer Rhett Vincent Minguez. “With the Smart Infocast broadcast system, we’ve been given the opportunity to strengthen our communications system. It complements our existing channels and ensures our messages reach our audience,” Minguez said.

Smart Infocast has boosted the communication efforts of the institutions where it has been implemented, among them local government units, government agencies, and other organizations.

Under its #SafePH advocacy, Smart promotes the use of technology to help mitigate disaster risk in communities. The company has developed other preparedness programs and solutions, such as the Emergency Cell Broadcast System (ECBS); the Batingaw emergency app; and the TNT Tropang Ready youth readiness caravans, among other projects, in its efforts to reduce vulnerabilities.