Corporate Social Responsibility


Smart backs SarBay eco-tourism campaign anew

by SMART Public Affairs | Jun 02, 2016
[02 June 2016] PLDT’s wireless unit Smart Communications (Smart) is once again supporting Sarangani’s environmental campaign that pushes for the responsible use and protection of the 230-kilometer stretch of shoreline that is home to diverse marine life, especially during the annual Sarangani Bay Festival.

“SarBay festival attracts a lot of local and foreign visitors. We want to help the Sarangani province promote not just tourism in SarBay but also the protection of its resources,” said PLDT and Smart Public Affairs Group head Ramon R. Isberto.

For five years now, the wireless leader has been helping the local government in campaigning for environmental stewardship of the Sarangani bay.

Swim-Bike-Run for the environment
To help raise funds for the turtle conservation and mangrove reforestation projects of the Sarangani Provincial Environment and Natural Resources Office (PENRO), Smart is again sponsoring the Swim-Bike-Run for the Environment event, which involves a 1-kilometer stretch swim, 30-km bike, and 8-km run.

The triathlon event, which is scheduled on June 4, can be participated in by individuals, 24 years old and up. A relay category is also open for teams of two to three.

Part of the proceeds of the triathlon event will also be used to purchase fingerlings to repopulate the fishes in Sarangani Bay. Sarangani is known for its bangus, apart from tuna.

#iLoveCleanSarBay clean-up drive
To make sure that the Sarangani Bay is free from trash after the festival, Smart is supporting the #iLoveCleanSarBay clean-up drive of Sarangani on June 3 to 5. The first 50 people who will turn over 10 kilos of trash to the IloveCleanSarBay booth on both dates will receive a shirt or P100 call card from Smart. Smart will also give tokens to 100 SarBay Citizens who will buy mangrove propagules at the event area.

Smart has been advancing the institutionalization of sound environmental practices in the industry and empowering communities to play an active role in environment protection and conservation.

Smart is the first company in the Philippines to make use of eco-friendly materials like stone paper for its outdoor advertising, and is one of the key proponents of the Marikina Watershed Initiative that aims to reforest and rehabilitate Metro Manila’s flood water catch basin.