Press Releases


Smart partners with The SM Store for customer rewards this holiday season

by Smart Communications | Nov 19, 2018
Smart and SM have launched the Scratch and Win Promo, where Smart subscribers can win instant prizes by reloading their prepaid phones at SM and affiliate stores
Smart and SM scratch and win Left to Right: Dennis Albano, SAVP SM Business Center Operations; Michael Mercadal, AVP SM Business Center Operations; Eugene Saw, Senior Vice President, The SM Store; Precy Katigbak, VP and Smart National Key Accounts Head; and Pedro Louis De Guzman, Smart National Key Accounts – Strategic Partners Head

PLDT wireless unit Smart Communications (Smart) ties up with The SM Store to bring more rewards to mobile phone users this Christmas season.

Smart and SM have launched the Scratch and Win Promo where Smart subscribers can reload their prepaid phones at SM and its affiliate stores to play and win instant prizes, plus a chance to win a Toyota Altis and other rewards.

For every purchase of any of the participating Smart, Sun, or TNT Prepaid products from The SM Store, customers will be entitled to equivalent e-scratch cards.

The promo runs from October 15 to January 31, 2019. Also, customers can find more details about this promo by visiting

“In this season of giving, this our way of offering our SM holiday shoppers a fun way to win special prizes through the SM and Smart Scratch and Win Promo,” said Eugene Saw, Senior Vice President of The SM Store.

“We are very happy to be partnering with The SM Store through this activity. This our Christmas gift to our loyal prepaid subscribers who purchase Smart load in SM malls. This allows us to reach more customers and encourage them to buy their load in SM when they do their holiday shopping,” said Precy P. Katigbak, Vice President and Head of Key Accounts at Smart.

This is the latest in a series of partnerships forged by Smart to widen its reach and make its services more accessible to its millions of subscribers. Smart prepaid subscribers can avail of Smart, TNT and Sun load cards and SIM packs in designated areas inside SM malls.