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Smart takes over SM Mall of Asia for larger than life entertainment on-the-go experience

by SMART Public Affairs | Aug 12, 2015
[12 August 2015] Leading wireless services provider Smart Communications, Inc. (Smart) took over SM Mall of Asia last weekend for the grand launch of the Smart Life, showing everyone just how they can turn their phone into an ultimate entertainment powerhouse with the widest breadth of videos, music and games that only the country’s biggest mobile network can provide.

“Smart Life is about empowering Filipinos with meaningful mobile innovations so that everyone can live much fuller and engaging lives,” said Ariel P. Fermin, PLDT and Smart Executive Vice President and Consumer Business Head.

“Whether you are stalled in traffic, stuck in a long line at the grocery or out on a road trip, Smart offers you a treasure trove of entertaining content through well-designed offers so that nothing can stand between you and the videos, music and mobile games you want.”

Smart Life Hub

To capture the essence of Smart Life, Smart mounted a massive hub at the mall’s atrium, with dedicated download stations for Spinnr, iFlix, Fox and Clash of Clans, which belong to the extensive content that Smart subscribers can enjoy on the go.

Smart endorser and primetime actress Nadine Lustre led the line-up of celebrities at the event, which was also graced by rock band Franco, the Smart-iFlix Glee Club, Azkals forward Misagh Bahadoran and Smart Elite players Bradwyn Guinot, Tey Teodoro, Francis Munsayac and Andretti Stevens – who all dished out tips on how tp enjoy entertainment at your fingertips and live the Smart Life.


During road trips and waiting time on the set, Smart endorser and primetime actress Nadine Lustre lives the Smart Life by tuning into Spinnr for the latest hit songs.


“I always tune into Spinnr for music, especially when I am on long road trips or while waiting between takes,” said Nadine, who delighted the audience with her songs. “But I’m glad to learn about iFlix now, which opens you to a wide range of films and TV series with just a few taps on my phone,” she added, revealing afterwards how she got hooked to the British sci-fi comedy-drama show Misfits.

Larger than life experience   

To further capture the essence of entertainment on the go, Smart also mounted creative activity booths all around the mall, complete with engaging games, free screenings, and surprise acts that gave everyone a larger than life experience of today’s hottest mobile content.


Nicki Minaj and Ariana Grande at SM Mall of Asia? Celebrity look-alikes stun mallgoers at the Spinnr activity booth during the Smart Life launch.

Clash of Clans characters come to life at the Smart Life launch at Mall of Asia, delighting gamers of all ages.

Smart also gave away a brand new Iphone 6, iPad Minis, Smart Bro Pocket WiFi devices, Ariana Grande and Imagine Dragon concert tickets, and year-long iFlix subscriptions as major prizes to lucky subscribers who availed of Smart’s feature-packed offers.


Big Bytes offers

To enjoy entertainment on the go, prepaid subscribers can simply register to Smart Life Big Bytes 50, which offers 300MB data that can be for surfing and logging into online apps plus free 100MB for YouTube, Spinnr and Skype Qik, valid for three days.

On the other hand, postpaid subscribers can top up with Smart Life Entertainment Bundle 299, which offers 1.5GB;50 minutes of calls to Smart and TNT; 500 SMS to all networks; and 30-day subscription to iFlix and Fox.

Mobile users can also avail of Smart Bro Big Bytes Plan 999, which comes with 6GB mobile data plus 1.1GB for iFlix, Fox and Spinnr.

Hottest mobile content

The top Internet TV service in Southeast Asia with over 100,000 subscribers, iFlix offers tens of thousands of hours of the most captivating TV and movie content, including hit series like “Sherlock,” “Doctor Who,” “Homeland,” “Friends” and “The Big Bang Theory.” 

Experience the Smart Life and enjoy your favorite videos on the go with Smart! Watch Fox's Walking Dead on Viewstream, or Transformers and Glee on iFlix, among tens of thousands of hours' worth of hit movies and series.


On the other hand, Smart’s homegrown music streaming app Spinnr provides the total music experience for Filipino music junkies through exciting fly-off and concert ticket promos, such as for Madonna’s “Rebel Heart” concert in Las Vegas in October and the forthcoming Manila concerts of Ariana Grande, Imagine Dragons and Maroon 5.

Through the Viewstream app, Smart subscribers can now enjoy nine live Fox channels, which includes three channels for Fox Sports, National Geographic, NatGeo People, NatGeo Wild, Fox News, Channel M, and Star Chinese Channel.

Smart also celebrates Clash of Clans, the world’s most popular mobile game today, by mounting the country’s biggest nationwide tournament with over P2.3 million prizes.

For more information about how to live the Smart Life, log on to smart.com.ph and follow Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications) and Twitter (@SMARTCares) for updates.