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Smart now offers iPad Air and iPad mini with Retina display in the Philippines

by SMART Public Affairs | Dec 16, 2013
[16 December 2013] Mobile leader Smart Communications, Inc. (Smart) today announced that iPad Air with Wi-Fi + Cellular and iPad mini with Retina display with Wi-Fi + Cellular are now available in the Philippines.


Mobile leader Smart Communications, Inc. (Smart) today announced that iPad Air with Wi-Fi + Cellular and iPad mini with Retina display with Wi-Fi + Cellular are now available in the Philippines.

Smart, through its subsidiary Smart Broadband, Inc. (Smart Bro), is offering these new iPads with a range of attractive data plans that allow customers to connect to its fast LTE network with speeds of up to 42 Mbps.

iPad Air features a stunning 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner—making content even more immersive.

iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

Affordable iPad plans

“We are excited to be the first to offer the latest Apple iPad Air and iPad mini with Retina display in the Philippines, two powerhouse devices that are best enjoyed with the country’s most widely available LTE network, only from the leader in mobile,” said Michele Curran, Data and International Services Marketing Head at Smart.

The iPad Air and the iPad mini with Retina Display are available on Smart Bro’s iPad Plan 1499 (16GB) and iPad Plan 1699 (32GB), which both come with 65 hours of LTE Internet surfing every month and an Anti-Bill Shock Guarantee that ensures subscribers wouldn’t have to worry about excessive data charges on their monthly bills.

Subscribers only need to pay a one-time fee of P1,000 for the iPad mini with Retina display or P5,000 for the iPad Air upon application to get their hands on these newest tablets of the season. The device amortization is already integrated into their monthly service fees, which means a credit card is no longer required to break the device cost into monthly installments.

LTE difference

Smart continues to expand its LTE and HSPA+ network across the country, bringing the world’s fastest mobile broadband technology to more Filipinos with more than 10,000 sites nationwide, including all cities located in Metro Manila.

Smart’s LTE network, the largest and most widely available in the Philippines today, is backed by the country’s most extensive high-speed data transmission and distribution network comprised of more than 54,000 kilometers of fiber optic cables, or four times the footprint compared with the competition.

With speeds of up to 42 Mbps, Smart’s supercharged LTE network is more than capable to deliver high-definition multimedia content and the best mobile experience that can best be enjoyed with the new iPad Air and iPad mini’s Retina display.

“Users will find that having LTE connectivity on the iPad Air and the iPad mini with Retina display means they can get the complete mobile experience from their new tablet devices,” added Curran.

For complete details on pricing, please visit smart.com.ph/ipad. To subscribe to any of Smart Bro’s new iPad plans, visit smart.com.ph/bro or proceed to the Smart store near you. For more information on iPad please visit www.apple.com/ipad.