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Living up to ‘Live More’

by Smart Communications, Inc. | Jul 11, 2012
[11 July 2012] A tag line is a powerful tool in establishing an identity. A single word or phrase can encapsulate a brand’s thrust, principles, and ideals which ultimately becomes its driving force.

[11 July 2012] A tag line is a powerful tool in establishing an identity. A single word or phrase can encapsulate a brand’s thrust, principles, and ideals which ultimately becomes its driving force.

For the Philippines’ wireless leader Smart Communications, Inc., that drive comes from its mission to enable Filipinos to Live More.

Thirty-three year-old training officer Jed Ong is one of the millions who have experienced this first hand. Having availed of the new Smart FlexiSurf broadband postpaid plan, the social media-savvy Pasigeño is seeing mobile Internet in a new light.

“Smart has superior network coverage, better plan offers, and a wider variety of devices,” said Ong. “The telesales and customer service personnel are excellent, plus, I love your ads—you are really living up to your ‘Live More’ slogan,” he said.

Ong has been a subscriber on the competing network for over 12 years. He is under contract until January next year, but has no intention of extending his commitment.

“It’s a pain talking to their hotline and so is transacting in almost any business center,” he said.Excellent customer service should be the bottom-line. Always,”

In addition to his plan, Ong availed of a Samsung Galaxy Tab P6200 which he uses for video conferencing, emailing and gaming. The ground-breaking Android tablet is an optional upgrade with a FlexiSurf plan and is available at an amortized and discounted price on top of the monthly service fee (MSF).

“I love using the tablet and so do my 2 sons!” he said

In a similar light, graphic designer and web developer Laura Noel has let go of her subscription on the competing network.

Like Ong, Noel was a loyal subscriber for 12 years, but a string of problems and issues has forced her to call it quits.

“It's always so difficult to reach their customer service representatives,” said the 28-year old law student from Paranaque. “I'd have to press so many numbers because of their automated response system, before being able to talk to a real human being. They also keep on cutting my line before the payment is actually due,” she said.

Such service, as Noel said is not something she expected--especially not with a premium P3,500/month iPhone plan. Now a Smart All-In Plan subscriber, she is free to avail of service “buckets” such as unlimited surfing and unlimited texting, and is able to keep track of her account information online via http://my.smart.com.ph.

“A company’s reputation that may reel you in, but it's the quality of service that will make you a loyal customer,” she said. “I feel like I can ‘Live More’ now. In fact, I am trying to convince my family and friends to switch now!” she adds.

“It is very humbling to know that real people are satisfied with our service,” Smart Wireless Consumer Division Head Noel Lorenzana. “They provide honest-to-goodness feedback that you can’t get anywhere else,” he said.

“We will continue work tirelessly to improve on our offerings so that millions more can Live More,” Lorenzana ended.

To know more on how to switch to Smart, go to www.smart.com.ph, call (63)(2)888-1111, follow @Smartcares on Twitter, add SmartCommunications on Facebook, or visit the Smart Store nearest you. [END]