PLDT’s mobile services provider Smart Communications, Inc. (Smart)  welcomed freshmen at the University of Mindanao (UM), Matina Campus, Davao City, engaging the young to express themselves through art.  Smart opened its Creativity Camp for a day inside the campus as part of a broad program to engage young people nationwide, harnessing their love for sustainability.

Bringing their own metal beverage containers, both freshmen and UM students trooped to the booth to join the Camp. Using their own tumblers as canvas and art materials provided by Smart, the students personalized their beverage containers with designs that represent their passions and their vision of a sustainable future.

“Art is very important and joining this camp has enhanced my creativity. It also made me realize that we can create art using non-hazardous materials which are safe for the environment,” said 18-year-old Fine Arts student, Marylove Eclarinal.

To motivate students, especially those who feel intimidated handling a paintbrush, Smart invited Davao-based multi-disciplinary artist, Goldie Siglos, to hold a workshop on basic design techniques. With her help, the students crafted unique artworks using water-based paint and custom stickers from Smart.

“I want to pay homage to Amorsolo’s muse paintings which I consider as a Filipina Barbie. The artwork reflects the hardworking women which, to me, symbolizes equality,” said 20-year-old Fine Arts student Alyssa Gabutero.

Smart will continue to roll out its Creativity Camp to more schools, to encourage more students to unleash their passion for the arts and at the same time, raise awareness on sustainability. The Smart Creativity Camp is part of the PLDT group’s broad range of activities that empowers and builds bridges of collaboration across sectors and communities towards a sustainable future. [END]