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PLDT, Smart commit to gender equality

by Smart Communications | Jun 28, 2022
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The Philippines’ largest fully integrated telco, PLDT, and its mobile unit Smart Communications, Inc. (Smart) continue to champion gender equality in the workplace.
In a recent campaign, the group showcased how women thrive, amid rapid technological changes in the telecommunications industry. 

Yes, She Can 2.0


Now on its second year, the group’s “Yes, She Can” campaign highlighted the important role of women in the workplace, through digital activities and webisodes featuring female employees of various roles and persona.

“We celebrate women and the many hats they wear everyday—as hardworking people in the organization, mothers, wives, daughters and talented individuals,” said Gina P. Ordonez, Chief People Officer of PLDT and Smart. “We will continue to provide female employees with opportunities to pursue their passion and purpose, and to achieve success in the organization,“ she added.

As an equal opportunity employer, gender equality is high in the agenda of the group’s Environment, Social and Governance (ESG) initiatives. This is evident in its leadership team, where 58% of direct reports to the CEO, 40% of executives, and 23% of board members are women.

Women at the center of communities


PLDT and Smart’s commitment to gender equality may also be seen in the partnerships that the group has built throughout the years. 

Through a collaboration with the Philippine Eagle Foundation (PEF), PLDT has helped bridge the digital divide in upland communities of Arakan, North Cotabato, by equipping women with technological tools and skills. 

In partnership with the Philippine Business for Social Progress (PBSP), the group also works with Solidarity with Orphans and Widows (SOW), a community in Payatas Quezon City, for livelihood opportunities. 

In 2021, PLDT and Smart became the first Philippine telcos that signed up as members of the Philippine Business Coalition for Women Empowerment (PBCWE), in an effort to achieve large-scale organizational transformation through evidence-based strategies and best practices in the workplace.

“At PLDT and Smart, women are taking their rightful place at the table, proving that in our organization, one’s worth is not defined by gender, but by capability. This is a source of encouragement and inspiration for us all—in the workplace, and in the communities we serve,” said Melissa V. Vergel de Dios, PLDT Chief Sustainability Officer.

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  • YesSheCan
  • Gender Equality

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8F Smart Tower 6799 Ayala Avenue, Makati City, Philippines

corpcomm@smart.com.ph