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NBA AND SMART LAUNCH NBA’S OFFICIAL DIGITAL DESTINATION IN THE PHILIPPINES

by SMART Public Affairs | Feb 18, 2021
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MANILA, PHILIPPINES, Feb. 18, 2021 – The National Basketball Association (NBA) and digital services provider Smart Communications Inc. (Smart) today announced the relaunch of NBA.com/Philippines, the league’s official digital destination in the country.  Today’s announcement builds on the NBA and Smart’s existing partnership to provide Smart subscribers with access to NBA League Pass, the league’s premium live game subscription service, and NBA.Smart, Smart’s over-the-top service that livestreams NBA TV Philippines, a localized version of the NBA’s dedicated 24/7 channel.

The online NBA destination will offer Filipino fans access to game highlights, stats, standings, scores, schedules and more.  In addition, NBA.com/Philippines will offer localized content, including recaps and analysis from its roster of sports reporters and basketball personalities, as well as a weekly podcast titled “NBA Hype Squad,” which will feature discussions hosted by local influencers about the latest league news.  As part of Smart’s promotions, the network will provide its prepaid and postpaid subscribers access to editorial content on NBA.com/Philippines without incurring data charges. 

“We’re excited to partner with Smart and relaunch NBA.com/Philippines as we continue to expand our digital footprint in the country,” said Ramez Sheikh, NBA Asia Head of Global Content and Media Distribution.  “Through our redesigned destination, fans will be able to connect with their favorite teams and players through instant access to NBA news and original content.”

“This is a huge milestone not only for Smart, but also for Filipino fans who now have a dedicated new platform to follow their idols, stay up-to-date on games, and engage with fans who share the same passion for hardcourt action,” said Smart President and CEO Alfredo Panlilio.  “NBA.com/Philippines bolsters our line-up of NBA offerings for Smart subscribers, which embodies our “It’s all here” campaign tagline and reflects our commitment to bringing the world’s premier basketball league closer to fans nationwide.”

Smart users can watch the 2020-21 NBA season by subscribing to NBA League Pass, which is offered in monthly and 3-Game Choice packages at Php 485 and Php 85, respectively.  NBA League Pass provides the most comprehensive live and on-demand access to an entire season of NBA games in high-definition with live stats and additional camera angles including NBA Mobile View, which delivers a closer shot of the action optimized for viewing on mobile devices.  

Additionally, Smart prepaid customers can watch the livestream of NBA TV Philippines by subscribing to Smart’s data packages by dialing *123#, choosing GIGA VIDEO 99 and registering their mobile and ticket number on NBA.Smart.  GIGA VIDEO provides 1 GB for watching videos on NBA League Pass, YouTube and Cignal Play as well as 2 GB of additional data per week.

Smart subscribers can visit www.smart.com.ph and follow Smart’s social media accounts on Facebook and @livesmart on Instagram and Twitter for more details on promotions and services.

Fans in the Philippines can follow NBA Philippines on Facebook (@NBAPhilippines) and Twitter (@NBA_Philippines).

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Smart Communications, Inc.

Smart Communications, Inc. (Smart) is the wireless unit of PLDT, Inc., the Philippines’ largest integrated telco. Smart's networks currently cover 96% of the population and are present in 95% of cities and municipalities. These initiatives form a large part of the PLDT Group’s sustained investments in their network, which totaled some Php 260 billion from 2015 to 2019. PLDT and Smart have been named anew as the country's fastest fixed and mobile internet networks based on analysis by Ookla of tests taken with Speedtest® covering the second half of 2020.

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For media inquiries, contact:

Public Affairs Group, Smart Communications, Inc.
8F Smart Tower 6799 Ayala Avenue, Makati City, Philippines

publicaffairs@smart.com.ph