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PLDT and Smart expand presence in Mindanao

by Smart Communications | Oct 29, 2019
9th and 10th stores in Davao City unveiled

Telecommunication and digital services leaders PLDT and Smart Communications, Inc. (Smart) have reached another milestone with the unveiling of the first batch of digital stores in Davao City.

Located at GMall and SM Lanang, these digital lifestyle hubs feature customer-centric design and innovative installations that will raise the bar in in-store service experience for digital-savvy Filipinos in the southern Philippines.

"These PLDT-Smart stores in Davao – the first two in Mindanao, manifest our commitment to bring more services and products closer to our customers, particularly in southern Philippines. Our goal is to bring in more digital solutions to help make the lives of our subscribers more productive and more enjoyable,” said Al S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.

Level up customer experience

These PLDT-Smart stores feature technologies like self-service InfoTouch booths, which allow subscribers to view and print their bills, check account details, request for repairs and other services. Customers can also check data usage for their online needs via the broadband visualizers. These can be helpful for subscribers who are still deciding which broadband plan to get for their home or business. The store also features interactive tables that allow guests to browse the internet, play games, watch videos or listen to music inside the store.

“With the opening of these two stores, we are expanding our footprint and strengthening our presence in Mindanao. These will showcase the industry-leading seamless services that PLDT and Smart have to offer. We want to ensure that our customers experience our best services right here in the heart of Davao City,” said Alex Caeg, SVP and Consumer Sales Head at PLDT-Smart.


  • Store opening
  • pldt-smart store
  • Davao

For media inquiries, contact:

Public Affairs Group, Smart Communications, Inc.
8F Smart Tower 6799 Ayala Avenue, Makati City, Philippines