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‘Load’ sellers, P1M winners

by Smart Communications | Aug 02, 2019
Millionaires named at Bicol, North-Central Luzon legs of PLDT-Smart Amazing Ka-Partner retailers convention

‘Load’ sellers, P1M winners

Sari-sari stores, the go-to place for basic goods sold in affordable quantities and often times on credit, may be considered “small business.” But thanks to a particular commodity—the Smart prepaid load—they are turning some of these neighborhood store owners into instant millionaires.

The latest are an aspiring teacher from Masbate and a former eatery owner from Baguio. Both won P1 million in cash and livelihood package in a raffle during the recently concluded Bicol and North-Central Luzon legs of the PLDT-Smart Amazing Ka-Partners retailers convention.

Now on its seventh year, the convention is held to acknowledge load sellers’ contribution to the company’s growth.  Load retailers are usually store owners or vendors or roving individuals who sell airtime credits. 

As with the previous runs of the conventions, Smart will again draw five lucky winners of P1 million worth of cash and livelihood packages, bringing the total number of the Ka-Partner Rewards retailer-millionaires to 19.

For security reasons, the winners’ identities are not made public. 

‘Load’ sellers, P1M winners

The winner from Masbate is currently preparing for the licensure examination for teachers. She owes her education to her parents’ hard work. She and her siblings help their mother run the store while their father tends to farm animals, which they sell.    

The family began selling Smart Load in 2012 in response to customers’ requests. As their load sales increased, the winner familiarized herself with Smart’s various data packages so she could offer these to their customers. She redeemed the points from the sales and converted these to raffle entries, which are drawn as part of the retailer conventions.

“Smart Load helped grow our income and improve our lives,” she said. “As retailers, we get free load for ourselves, so that means more earnings for us.” 

The winner from Baguio began selling Smart Load more than a decade ago, when she opened an eatery near Burnham Park. “People were always asking for Smart Load,” she said. 

When a commercial space became available near their house, she and her husband gave up the eatery and opened a sari-sari store instead.  They continued to sell mobile load as the demand increased. 

‘Load’ sellers, P1M winners


  • retailers convention
  • Smart retailers
  • Smart Load
  • Smart Ka-Partner

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