Developed by DM9 James SyFu in partnership with Smart, the Smart TxtBks democratizes access to content by converting old SIM cards into ‘textbooks’ which students can access, even offline, using even feature phones.

With the use of even analog technology, students gain access to e-books, are more engaged and are freed from the burden of carrying heavy school books.

Smart TxtBks won for the Philippines its first ever Grand Prix at the Cannes Lions International Festival of Creativity, the highest honor given by what is considered in the industry as the Oscars of advertising.

Smart TxtBks is ideal for delivering ‘bite-size’ (160 characters) learning content that can be stored in the phone’s SIM cards and retrieved as messages.