Kabalikat sa Kalikasan


Kabalikat sa Kalikasan (Environment)

Smart has taken initiatives that not only make excellent business sense but also enables it to take a lead role in addressing what is perhaps society’s most profound challenge today—climate change.

As the country’s leading wireless services provider with facilities strategically located nationwide, Smart recognizes that it plays a key role in contributing to efforts to institutionalize sound environmental practice in the telecoms industry.

Since everything is interconnected when it comes to the environment, Smart believes that how business responds to the climate change issue will have an effect on how the present and future generations will live their lives.


Smart has been planting trees since 2005 in an effort to offset its greenhouse gas emissions in its operations. In partnership with Japanese telco NTT-Docomo, the PLDT-Smart Foundation, community stakeholders and volunteers from Smart, sister-companies and partner-schools, Smart has planted over one million seedlings and propagules since 2005 in adopted planting sites including, the IPO Dam and Marikina watersheds, Calatagan, Subic, Mt. Banahaw, Puerto Princesa and Cagsao in Camarines Sur for Luzon; Cebu, Lapu-Lapu, Negros Oriental and Occidental, Iloilo, Guimaras and Bohol for Visayas; and Misamis Oriental, Surigao, Zamboanga, Sarangani, Digos, Davao City, and Tawi-Tawi in Mindanao.

Smart is also one of the main drivers behind the Marikina Watershed Initiative (MWI), a broad-based, public-private partnership launched by the Philippine Disaster Recovery Foundation (PDRF) to help protect, reforest and rehabilitate said watershed.

Green Cellsites

By using alternative energy to power some 124 cell sites in off-grid areas nationwide, Smart has been able to reduce its carbon emission. Using less fuel has also translated to lower operating costs.

Smart installed the country’s first wind-powered cell site in 2006 on Malapascua, an island off northern Cebu, in an effort to make operations viable in off-grid or remote areas where a great part of the cost goes to diesel consumption and hauling costs. Smart has since successfully used wind and solar energy to power some 124 cell sites nationwide, with 12 more targeted for completion by end-March 2012.

Green Merchandising

Launched in 2011, Smart’s Green Merchandising campaign involves the use of eco-friendly materials from instead of the traditional plastic-based solutions for its packaging and outdoor advertising materials such as awnings, tarpaulins and bags for its mobile phone kits.

This is part of a group-wide initiative to reduce the carbon footprint of its operations.

This year, the company has started using merchandising materials made of stone paper, which poses the least harm to the environment. It has also been using recycled paper instead of virgin paper when producing posters, flyers and other paper-based materials with about half a million of its flyers already made of newsprint.