Smart Buddy Renews Partnership With Bamboo
[June 13, 2007/ Manila] - Smart Communications, Inc. (SMART), the country’s leading wireless services provider, recently announced the renewal of its partnership with the biggest, most popular group in today’s Pinoy rock music scene, Bamboo. The multi-awarded band, composed of vocalist Bamboo Mañalac, guitarist Ira Cruz, bassist Nathan Azarcon, and drummer Vic Mercado, is on its third year of endorsing Smart Buddy. Bamboo is widely credited for the resurgence of Pinoy rock music in the last few years, and is known for creating songs, heavily laced with themes of patriotism and longing for change, that speak vividly to the youth, such as “Noypi” and “Hallelujah”.
Smart Buddy is the prepaid brand of Smart which makes high-quality wireless services and cutting-edge features readily available and easily accessible to the youth. It is known to encourage youth entrepreneurship; promote camaraderie and bonding through good, clean fun at well-attended events and activities; and offer opportunities for the discovery of youth talent from all over the country.
“This is how we see our band completely aligned with Smart Buddy, with the way it encourages today’s youth to go forward and do their bit in changing the world,” says frontman Bamboo Mañalac.
Smart Communications, Inc. is the Philippines' leading wireless services provider with 25.5 million subscribers on its GSM network as of end-March 2007. Of its total subscriber base, 18.1 million subscribers are served under the brands Smart Buddy, Smart Gold, and Smart Infinity. Another 7.4 million subscribers are served through its subsidiary, Pilipino Telephone Corp., under the brand Talk 'N Text. Smart has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load, and Smart Padala. Smart also offers a 3G service, Smart 3G, and a wireless broadband service, Smart Bro. Smart is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company.