Mobile Commerce
From banking to payments, from top-up loads to remittances – these are just some examples of innovative mobile commerce applications that can be done through the mobile phone.
Mobile commerce generally involves the use of mobile phones in processing electronic transactions. For subscribers, mobile commerce offers an affordable, immediate, convenient and personalized way to conduct consumer transactions. It also offers merchants a way to expand their market reach and reduce costs.
Smart has been a pioneer in the field of mobile commerce, actively promoting usage through services based on the award-winning Smart Money Mobile Commerce Platform.
The platform features a multi-level architecture designed to meet the stringent requirements of the American National Standards Institute for electronic retail transactions, aside from the standard GSM security features. It provides for mobile banking for financial institutions, card management and security, personalization, creation of community owners, domestic and international remittance, and the Smart Money wallet.
For the past years, Smart has been making mobile commerce work for our subscribers and for our partner banks and merchants. Now we’re offering the same award-winning mobile commerce platform to more businesses, organizations and institutions – even to banks and operators outside the Philippines. Through innovations in mobile commerce, Smart is opening the gateway to a whole new world of financial transactions.
Smart’s innovative mobile commerce applications that run on the Smart Money Mobile Commerce Platform include:
Smart Mobile Banking Solution (MBS). Smart’s MBS provides Smart Gold and Buddy subscribers easy access to banking transactions with the company’s partner banks and financial institutions. Bank transactions include prepaid reloading, bills payment, funds transfer, checkbook request, balance inquiry and other transactions otherwise done through Automated Teller Machines.
Smart Money. Launched in December 2000, in cooperation with 1st eBank (now Banco de Oro Universal Bank after it was acquired) and MasterCard. Smart Money is the only reloadable electronic cash card that works with Smart mobile phones. Smart Money cards can be used in partner bank ATMs nationwide. In 2007, Smart launched the Smart Money PayPass card, the first “contactless” debit card that uses radio-frequency identification (RFID) method based on ISO 14443 standards that allow cardholders to pay by simply tapping their card on a PayPass terminal reader.
More on Smart Money
Smart Load. Introduced in May 2003, it is a revolutionary over-the-air prepaid airtime reloading service in sachet-like retail packages. Basic packages include Economy (PhP30), Regular (PhP60), Extra (PhP115), and PhP200.
Pasa Load. Introduced in December 2003, it is a service that allows Smart Buddy and Talk ‘N Text subscribers to pass on to each other PhP15, PhP10, PhP5 or PhP2 worth of their own airtime balances.
Smart Padala. Launched on August 1, 2004, it is the first international cash remittance service through text. Padala is a Filipino household word akin to remittance, which is a means of financial support from the estimated eight million family members or relatives working abroad. Overseas Filipino workers send their money through Smart’s partner remittance companies and their recipients in the Philippines receive notification through text which they can get through their Smart Money cards or through Smart Padala centers.
More on Smart Padala
Smart Remit. On April 29, 2007, Smart set another world-first for successfully by testing its over-the-air text-based remittance service with selected overseas Filipino workers (OFWs) in Bahrain. To be officially launched within 2007, Smart Remit will offer low-cost, secure remittance services using the Smart Financial Services Hub. The service will allow OFWs to send remittances to their beneficiaries in the Philippines via SIM-based services anytime, anywhere – all at the speed of a text message.
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