Innovations and Awards

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World-first Innovations

  • SMART MONEY - world’s first and most innovative card linked to a Smart wireless phone
  • SMART LOAD - revolutionary over-the-air (OTA) prepaid reloading service offering airtime in sachet-like packages
  • PASA LOAD (Transfer Load) - service that allows Smart Buddy and Talk ‘N Text subscribers to pass on to each other PhP15, PhP10, PhP5 or PhP2 worth of their own airtime balances.
  • SMART PADALA- world’s first international cash remittance service linked to the mobile phone
  • THE NETPHONE - world's first smartphone backed by an operator-managed platform

Major awards and recognitions

2014 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 2006  | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997

2014

June 2014 Best Content Service
for Spinnr
Best Place to Work

Finalist, Operator of the Year
Finalist, CEO of the Year
Finalist, Innovation Award
for PowerApp
Finalist, Best Brand Campaign
for Jump In
Finalist, Customer Service Initiative
for Project Embassy
Finalist, Project of the Year
for Mobile Cash Transfer Program for Yolanda Survivors
Finalist, Social Contribution Award
for Panalo SIKAP
for SafePH
2014 Asia Communication Awards
Singapore


June 2014 Merit Award
for Jump In Campaign
2014 Gold Quill Awards
Toronto, Canada


May 2014 Best Community Telecom Project
for Help.PH
17th Telecom Asia Awards
Jakarta, Indonesia


April 2014 Best Mobile Payments Implementation
for Help.PH
Smart Awards Asia 2014
Singapore


March 2014 First Runner-Up, Resource Efficiency
for Green Merchandising
ASEAN Corporate Sustainability Awards 2014
Philippines


February 2014 Merit Award
for 12 Gifts, 12 Days of Christmas
Digital Tourism Campaign
Expanded Implementation of the Dynamic Learning Program
IdeaSpace National Competition Finals
IdeaSpace Startup Incubation Program and National Competition
Pamilyang Ready, Pamilyang Panalo
PayITfwd: Spreading Good Deeds through Technology
SWEEP Startups
Star Christmas Campaign
UPOU-Smart Mobile Apps Development Course
ASEAN Corporate Sustainability Awards 2014
Philippines

 

 


February 2014 Best Use of Mobile in Emergency or Humanitarian Situations
for SafePh: Yolanda Response
Finalist
for help.PH Global Fund Campaign via BayadLoad Channel
GSMA Global Mobile Awards 2014
Barcelona, Spain

 

 


February 2014 Operator OTT Service Launch Award
for SmartNet
Finalist, Connecting the Unconnected Award
for Smart Satellite Services
Finalist, Mobile Pricing Innovation Award
for Talk ‘N Text’s Katok-at-Text Offers
Finalist, CEM Award
for Self-Care Program
Telecoms.com Awards
Barcelona, Spain

 

 


January 2014 Innovation Award
Finalist, Operator of the Year
Finalist, TMT Leadership Award
TMT Finance & Investment Asia 2014 Awards
Hongkong


2013

December 2013 Best Consumer Service
for SmartNet
Finalist, Best Operator in a Developing Market
Finalist, CEO of the Year
Finalist, Best Place to Work
Finalist, Best Customer Care
for Customer Ambassador Program
Finalist, Social Contribution Award
for Project Zero
World Communication Awards
London


November 2013 Finalist
for Executive Leadership Team of the Year
Most Innovative Company
Technology Team of the Year
4th Asia CEO AwardsWorld Communication Awards
Philippines


November 2013 1st Runner Up, Company of the Year
Top Division Award for Communication Management
for Jump In Campaign

Excellence Award
for 12 Gifts, 12 Days of Christmas
Honeycomb Campaign: Smart Bro Re-launch
Jump In Campaign
Jump In Dance-Off
Langoy Pinoy
Smart Prepaid Alltxt30Plus
Smart Prepaid Unli Call & Text 25

Merit Award
for IdeaSpace
IdeaSpace Technopreneurship Program and Competition
iPhone Launch
Jump In Music Video
Live Well, Live More Part 2
Message Sent: SMS for Disaster Preparedness
Smart Developer Network
The Story Telling Project: Pledge Run 2013

12th Philippine Quill Awards
Philippines


November 2013 Winner, Environment and Value Chain Management category
Asian CSR Awards 2013
Bali, Indonesia


August 2013 Silver Boomerang for Programs Effectivity
For Smart Online Store
Silver Boomerang for Programs by Industry
For my.Smart
Bronze Boomerang for Campaigns Effectivity, Sales Category
Bronze Boomerang for Campaigns Effectivity, Sales Category
For What’s Your Pasalubong Campaign
Bronze Boomerang for Digital Engagement
For VoteSmart
Boomerang Awards 2013
Makati, Philippines


August 2013 Grand Prix of the Year
for Smart Txtbks
2013 AdStars International Advertising Festival
Busan, South Korea


June 2013 Finalist, Most Innovative LTE Launch
LTE Awards 2013
Amsterdam, Netherlands


June 2013 Merit Award
for Project Visa
2013 Gold Quill Awards
New York, USA


June 2013 Best Content Service
for SmartNet
Social Contribution Award
for Project Zero
Honorable Mention, Best Place to Work
Finalist, Operator of the Year
Finalist, Best Brand Campaign
for Live More
Finalist, Best Customer Service Initiative
for Customer Ambassador Program
Jump Springboard Customer Education Program
Finalist, Social Contribution Award
for Expanded Implementation of the Dynamic Learning Program
3rd Asia Communication Awards
Singapore


June 2013 Cannes Lions Grand Prix, Mobile Category
For Smart Txtbks
2013 Cannes Lions International Festival of Creativity
Cannes, France


April 2013 Best Community Telecom Project
for Project NOAH Mobile
Finalist, Best Emerging Market Carrier
16th Telecom Asia Awards
Kuala Lumpur, Malaysia


March 2013 Excellence Award
for Live More TVC
Live Well, Live More
Project NOAH Mobile
Project SHINE
Project Zero
SAFE.ph

Merit Award
for Dynamic Learning Program
DLP AVP
IdeaSpace Technopreneurship Program
iPhone 4S Launch
SmartCares Social Media Specialists Program
SmartSpeak
SWEEP

48th Anvil Awards
Manila, Philippines


January 2013 Silver Award
for Live More Multimedia Campaign
Merit Award
for Talk 'N Text Araw-Araw Panalo
3rd Panata Awards
Manila, Philippines

2012

November 2012 Company of the Year
Top Division Award for Communication Management
for Project Visa
Excellence Awards
for: Base Camp
iPhone 4S Launch
Jump Experience Center Cebu Launch
Live Well, Live More
my.Smart
my.Smart Jollibee/Boracay Promo
Project Shine
Project VISA
Project Zero
Smart Live More Campaign
Smart Technolympics
SmartSpeak Online
SWEEP Technology Scholarship
The Dynamic Learning Program
Merit Award
for: 1st Philippine LTE Forum
Live More Buses
The Dynamic Learning Program AVP
TNT Araw-Araw Panalo
Finalist Citation
for: TNT TV Juan
Pop the Dots
Safe.PH
11th Philippine Quill Awards
Manila, Philippines

November 2012 Most Innovative Company
Finalist, Technology Team of the Year
2012 Asia CEO Awards
Manila, Philippines

October 2012 Finalist, Best Operator Led Mobile Money Programme
for Smart Money
Finalist, Best Development of a Pilot Health Project
for Secured Health Information Network and Exchange or SHINE
Connected World Forum
Dubai

September 2012 Top 10 Health Market Innovations
for Secured Health Information Network and Exchange or SHINE
2nd Galing Likha-Kalusugan Awards
Manila, Philippines

June 2012 Operator of the Year
Innovation Award
for Netphone
Best Emerging Market Initiative
for Secured Health Information Network and Exchange or SHINE
Finalist
CEO of the Year Category
Customer Service Initiative Category
for Jump Experience Center
Green Technology Award Category
for Green Merchandising Program
Social Media Initiative Category
for SmartCares
2nd Asia Communication Awards
Singapore

June 2012Gold Award in Phone Service
2012 Reader’s Digest Trusted Brands
Manila, Philippines

May 2012Finalist, Most Significant Development
for Commercial LTE Network by an Operator Category
LTE Awards
Barcelona, Spain

Finalist, Green Leadership Award Category
for Kabalikat sa Kalikasan
Finalist, Health Promotion Award Category
for Secured Health Information Network and Exchange (SHINE)
Finalist, Investment in People Award Category
for Smart People
Asia Responsible Entrepreneurship Awards
Singapore

April 2012Operator of the Year
Telecom CEO of the Year
Best Community Telecom Project
for Secured Health Information Network and Exchange or SHINE
15th Telecom Asia Awards
Thailand

February 2012Finalist
Best Mobile Product or Service for Women in Emerging Markets Category
for Hapinoy as Smart Money Center
Best Use of Mobile in Emergency or Humanitarian Situations Category
for Strengthening Disaster Preparedness of Southern Leyte through SMS
Green Mobile Award Category
for Kabalikat sa Kalikasan
Mobile Health Innovation Category
for Secured Health Information Network and Exchange (SHINE)
Global Mobile Awards, GSM Association
Barcelona, Spain

February 2012Excellence Award
for:Communiteach
Jump Experience Center
Sierra Madre Trek
Smart Kabalikat
Tanim
Text 2 Donate Collaterals
Merit Award
for:Alab Awards
Bark for the Environment
Community Care
Discover
Green Merchandising
Ideate
Internet for All
Jump Experience Center Digital Elements Project Rain Gauge
Marikina Watershed Initiative Exhibit
SHINE Audio-Visual Project
Smart Community Mobile Solutions
Smart Domestic Tourism Campaign
Smart Internet for All Exhibit
Smart Island Activations Audio-Visual Project
Smart People
Smart Schools Conference
Smart Schools Online
Smart Schools Website
Smart Self-Care
Smart Stores
Smart University
SmartCares
SmartLife Learning Series
SmartNet-Netphone Campaign
47th Anvil Awards
Manila, Philippines

2011

November 2011Green Technology Award
for Alternative Power for Cell Sites Program
World Communication Awards
Londoni

November 2011Best Operator-led Mobile Money Program
for Smart Money
Mobile Money Global Awards
Dubai

November 2011Excellence Award
for Wireless Access for Health
Merit Award
for Screening via Cellphone Networking or ASCENT
Merit Award
for Philhealth Remittance by Air
1st Galing Likha-Kalusugan Awards
Manila, Philippines

November 2011Excellence Award
for:Communiteach
Internet for All Advocacy
Kabalikat Cocktails: A Call for Collaboration
Text 2 Donate Campaign
Merit Award
for:Green Merchandising
Internet for All Exhibit
Internet for All Photos
Journ.ph: Promoting Online Campus Journalism
Libreng Tawag Program
SHINE Audio-Visual Project
Rain Watchers Awards
Sierra Madre Trek
Southern Leyte Project
Text 2 Donate Collaterals
Text 2 Donate Outdoor Billboards
Finalist Citation
for:Bark for the Environment
Jump Experience Center
Marikina Watershed Initiative Exhibit
Netphone
Project SHINE
Read-to-be-Smart
Tanim Audio-Visual Project
Tipid-Sulit Pinas! Fund
10th Philippine Quill Awards
Manila, Philippines

July 2011One of Asia’s Best Brands
2nd CMO (Chief Marketing Officer) Asia Awards
for Excellence in Branding and Marketing
Singapore

June 2011Operator of the Year
Green Technology Award
for Alternative Power for Cell Sites Program
1st Asia Communication Awards
Singapore

February 2011Excellence
for:Branding and Communication Campaign
Kabalikat sa Edukasyon
Kabalikat sa Kalikasan
Kabalikat sa Kalusugan
Merit
for:10mm website
Doon Po Sa Amin
Kabalikat Audio-Visual Project
Live Smart
Luv Ko Si Misis
Smart Schools Newsletter
Talk ‘N Text
World Earth Day
46th Anvil Awards
Manila, Philippines

2010

December 2010Winner, Best Workplace Practices
for Live Smart: Healthy U, Wealthy U, Happy U
Asian CSR Awards
Malaysia

November 2010Excellence Award
for:Talk ‘N Text Tipid Sulit Idol Search
www.smart.com.ph
Merit Award
for:Kabalikat
Kabalikat sa Edukasyon
Kabalikat sa Kalikasan
Love Ko si Misis Supermom Caravan
Smart Schools Website
Wireless Access for Health
World Earth Day
9th Philippine Quill Awards
Manila, Philippines

October 2010National IP Award
2010 Ambassador Alfredo M. Yao
National Intellectual Property (IP) Awards
Manila, Philippines

February 2010Excellence Award
for: Doon Po Sa Amin Wall Calendar
Smart Cares
Talk ‘N Text Tipid Sulit Pinas!
Merit Award
for:Doon Po Sa Amin Learning Challenge
Pandemic (H1N1) Virus Information Campaign
Smart Financial Inclusion Program
SmarTrees
45th Anvil Awards
Manila, Philippines

2009

November 2009Winner, Best Corporate Social Responsibility Program
(Support and Improvement of Education Category)
for Kabalikat sa Edukasyon/ Your Partner in Education
Finalist, Environmental Excellence
for Alternative Power for Cell Sites Program
Asian CSR Awards
Manila, Philippines

November 2009Best Mobile Money Service
for Smart Money’s mobile-based security feature for online purchases
Mobile Money for the Unbanked Award
for Smart Island Activations Program
Best Mobile Advertising or Marketing
for AXE on Phone, in partnership with Unilever
Finalist, The Green Mobile Award
for Smart Post-Marketing Waste Management Initiative - tarpaulin recycling
Asia Mobile Awards 2009, GSM Association
Hong Kong

November 2009Grant Recipient from World Bank

The “Strengthening Disaster Preparedness of Southern Leyte through SMS Technology” project of the Philippine Business for Social Progress (PBSP) and Smart was chosen from over 1,770 proposals submitted by 47 countries as one of the most creative and promising solutions to climate change-related problems. The project was awarded a grant of $200,000
2009 Development Marketplace Competition
USA

October 2009Excellence Award
for:Doon Po Sa Amin Learning Challenge
Smart Wireless Engineering Education Program Innovation Awards
Tipid Sulit Pinas!
Merit Award
for:Doon Po Sa Amin 2009 Wall Calendar
Smart@15 Anniversary
Smart Energy Efficiency Program
Smart Financial Inclusion Program
SMARTrees Campaign
8th Philippine Quill Awards
Manila, Philippines

October 2009Best in Telecoms / Value Added Services
for www.smart.com.ph
2009 Digital Filipino Web Awards
Manila, Philippines

October 2009Silver Araw Award – Best Sound Design
for “Boss” TVC for red mobile
Bronze Araw Award – Film Campaign
for “Teaser”/”Chopsticks”/”All Lines”/”Tone” of red mobile
Finalist – Best Sound Design
“Chopsticks” of red mobile
Finalist – Film Single Entries
“Chopsticks” and “Boss” of red mobile
21st Philippine Advertising Congress
Philippines

September 2009Grant Recipient from GSMA
first of four recipients and only Philippine telco
Mobile Money for the Unbanked Fund Grant, GSM Association

August 2009Gold Integrated Boomerang Award
for Sandbox campaign
3rd Boomerang Awards
Manila, Philippines

July 2009Bronze Tambuli Award
for:Smart Buddy’s ‘Me na Me’ campaign
(Best established service brand category)
Uzzap’s ‘Bring Me Along’ campaign
(Best established service brand category)
Smart Bro prepaid’s ‘Flash’ campaign
(Best Innovative and Integrated Media category)
3rd Marketing Communications Effectiveness Awards
Manila, Philippines

February 20091st Green Mobile Award
for the use of wind and solar energy to power cell sites in remote areas
Finalist
Best Use of Mobile for Social and Economic Development Category
for Infoboard Community Solution
Marketing & Promotion-Best Broadcast Commercial Category
for Smart Bring Me Along TV Commercial for Uzzap
Global Mobile Awards, GSM Association
Barcelona, Spain

February 2009Excellence Award
for:Doon Po Sa Amin Ads
Smart Schools Program Website
Merit Award
for:Ahoy Pinoy seafarer newsletter
Doon Po Sa Amin Program
SmartSpeak Quarterly
44th Anvil Awards
Manila, Philippines

2008

October 2008Excellence Award
for:The Smart-Hapinoy Story : Changing Lives and Livelihood
Smart Schools Program Website
Merit Award
for:Doon Po Sa Amin
Doon Po Sa Amin Ad series
PLDT Payphone My Phone-y Valentine
SmartSpeak Quarterly
Time to be WebSmart Campaign
7th Philippine Quill Awards
Manila Philippines

September 2008Awardee
International Chamber of Commerce, International Business Leaders Forum,
and the United Nations Development Program
2008 World Business and Development Awards
New York, USA

June 2008Mobile Operator of the Year – Philippines
Asian MobileNews Awards 2008
Singapore

February 2008Excellence Award
for:Ahoy Pinoy Magazine
Dap-Ayan sa Banglos
Flying Without Wings (Smart is Service) AVP
Project Nakar Phase II
Smart cares
SWEEP
Merit Award
for:Broadbanding Education: Smart Schools and SWEEP
Smart Communities Program
www.smart.com.ph
43rd Anvil Awards
Manila, Philippines

2007

November 2007Best Mobile Advertising
for 1-in-5 Panalo with Zad Mobile, Inc.
Asia Mobile Awards 2007, GSM Association
Macau, China

October 2007Excellence Award
for:Alagang Suki, Alagang Smart
Smart Wireless Engineering Program (SWEEP)
www.smart.com.ph
Merit Award
for:3rd SWEEP Innovation and Excellence Awards
Ahoy Pinoy Magazine
Bakit Maalat ang Dagat Ad campaign
Project Logo Sentinel
Project Nakar
Smart Link Paperboat Ad
www.smart.com.ph
6th Philippine Quill Awards
Manila, Philippines

February 2007Bronze Anvil
for: “Carving a New Life from Tragedy” Banglos AVP
Excellence Award
for:Broadbanding Education: Smart Schools and SWEEP
“Carving a New Life from Tragedy” Banglos AVP
Project Nakar
Merit Award
for:Smart Communities – Employee Volunteerism
SmartSpeak Quarterly
42nd Anvil Awards
Manila, Philippines

2006

October 2006Excellence Award
for: Broadbanding Education: Smart Schools Program and SWEEP
Merit Award
for:“Achievements” Smart CSR AVP
Six in 2006 Fundraising Campaign
5th Philippine Quill Awards
Manila, Philippines

May 2006Finalist, Economic Development Category
for Smart Load
Stockholm Challenge 2006
Stockholm, Sweden

2005

October 2005Excellence Award
for:“Tara Na!” Smart Employee Volunteerism AVP
Merit Award
for:Smart Caravan: The Power of Simplicity and Service
Smart Communities: Adopt-A-School program
Smart Connect Magazine
Smart Eco-tourism Photography
Smart Schools Program Launch Campaign
SmartSpeak Quarterly
4th Philippine Quill Awards
Manila, Philippines

June 2005Gold Prize Winner
Most Outstanding M2M Implementation
Telecommunications Category
M2M Value Chain Awards
Chicago, Illinois, USA

June 2005Mobile Operator of the Year, Philippines
Asian Mobile News Awards 2005
Singapore

2004

October 2004Finalist
for Smart Padala
Asian Innovation Awards 2004
Far Eastern Economic Review
Singapore

September 2004Business of the Year
1st Raul Locsin Award for Business Excellence
Innovator of the Year
for Smart Load
1st Raul Locsin Award for Business Excellence
Manila, Philippines

May 2004Asia Pacific Wireless Service Provider of the Year
Most Innovative Application of the Year
for Smart Load
Frost and Sullivan Asia Pacific Technology Awards 2004
Singapore

April 2004Merit Award
for: Smart Communities Launch Campaign
Smart Communities Logo and Application
3rd Gold Quill Awards
Manila, Philippines

April 2004Best Managed Company in the Philippines (PLDT/Smart)
Best in Investor Relations in the Philippines (PLDT/Smart)
2nd Best in Corporate Governance in the Philippines (PLDT/Smart)
FinanceAsia

February 2004Best Mobile Application or Service for the Consumer Market
for Smart Load
Global Mobile Awards, GSM Association
Cannes, France

2003

December 2003Winner
for the Smart Mobile Commerce Platform
4th Annual Intelligent20 Awards
Singapore

April 2003Philippines’ Best Employer in an Asia-wide study
The Asian Wall Street Journal and Far Eastern Economic Review,
Management Association of the Philippines and Business World;
Hewitt Associates

2003, 2002, 2001, 2000, 1998

2003, 2002, 2001, Top 10 Philippine Companies in terms of Corporate Leadership
2000, 1998 Far Eastern Economic Review

2002

2002Second Best Employer in the Philippines
Far Eastern Economic Review

2001

2001Most Innovative GSM Wireless Service for Customers
for Smart Money
Global Mobile Awards, GSM Association
Cannes, France

2001Most Innovative Service
for Smart Money
Asia-Pacific Marketing Awards, MasterCard International
Sydney, Australia

1997

1997 Marketing Company of the Year
18th Agora Awards
Philippine Marketing Association
Manila, Philippines