Corporate Profile


Smart Communications, Inc. (Smart) is a wholly-owned subsidiary of PLDT and is the Philippines’ leading wireless services provider with 68.9 million cellular and broadband subscribers as of end 2015.

Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its Smart Satellite service provides communications to the global maritime industry.

Our Vision

Lead and Inspire Filipinos to Create a Better Tomorrow.

Our Mission

Empower Filipinos everywhere with customer-focused digital innovations that unlock and share their infinite potential.

Our Values

  • Deliver awesome customer experiences
  • Take care of our people
  • Collaborate to win
  • Fast is better than perfect
  • Malasakit
  • Humility to listen and learn