Smart Communications has successfully tested its cell broadcast technology recently in key areas of the Philippines, including the National Capital Region (NCR). This is in compliance with Republic Act 10639 or “The Free Mobile Disaster Alerts Act,” which mandates telecoms services providers to send free mobile alerts during times of calamities.
"Unlike SMS or text services, cell broadcast technology has its own dedicated channel, ensuring sustained broadcast alerts even when the network receives heavy traffic from all the calls and messages made during disasters. This makes it a viable platform solution for a mobile-based alert system," said Ramon R. Isberto, Head of Public Affairs at PLDT and Smart. "We encourage everyone to configure their mobile devices so that they can receive emergency alerts in the future."
The company invested about P500 million in this messaging platform to enable the National Disaster Risk Reduction and Management Council (NDRRMC) and Phivolcs to quickly send alert messages to mobile phone users in specific areas facing natural calamities or other emergencies.
Shown in photo during a presentation of Smart's new cell broadcast service, from left, are Deputy Commissioner Edgardo V. Cabarios, Deputy Commissioner Delilah F. Deles, Commissioner Gamaliel A. Cordoba, Ramon R. Isberto, head of Smart Public Affairs; Atty. Joel Peneyra of PLDT Regulatory Group, and NTC Regulation Chief Engr. Imelda R. Walcien.