Press Releases


QC boosts anti-drug campaign with Smart Infoboard

by Smart Communications, Inc. | Oct 05, 2012
[4 October 2012] Quezon City has intensified the fight against drug abuse with the launch of a web-based communication solution that will help disseminate quick and accurate information to the public and promote a drug-free city.

Photo shows (L-R) Prof. Santiago Flora Jr., Vice President for Operations of Quezon City Polytechnic University; Ms. Fe Macale, Assistant Department Head, Social Services Development Department (SSDD); Ms. Melani Pisig, Vice President for Administration of QCPU; Vice Mayor Ma. Josefina "Joy" G. Belmonte; Mayor Herbert M. Bautista; Ms. Pura Lito of DILG-QC Field Office; Mr. Gil Castro, Deputy Regional Director, Regional Office NCR, Philippine Drug Enforcement Agency (PDEA); Councilor Ranulfo Ludovica, President, Liga ng mga Barangay.


[4 October 2012] Quezon City has intensified the fight against drug abuse with the launch of a web-based communication solution that will help disseminate quick and accurate information to the public and promote a drug-free city.

The Quezon City Infoboard, powered by Smart Communications, Inc., is in line with the local government’s efforts to develop and strengthen its technical competencies using cutting edge technologies in support of its program to curb the drug abuse problem.  

Addressing attendees at the launch of the Quezon City Infoboard, Mayor Herbert Bautista said Quezon City faces great challenges in peace and order as it is now comprised of nearly three million residents.  He is optimistic that with technology and everyone’s vigilant participation, peace and order issues can be better addressed.

“We should use information technology to solve problems affecting all aspects of Quezon City. That is one thing we’re now doing through the launching of this communication service,” the Mayor said. He added that the Quezon City Infoboard is a public-private partnership between the local government led by Vice Mayor Joy Belmonte and Smart.

The Office of the Vice Mayor oversees the Quezon City Anti-Drug Abuse Advisory Council or QCADAAC.  It is the lead agency in Quezon City tasked with the implementation of a total and integrated program designed to curb the drug abuse problem. It is the focal point through which various sectors of the community work together to achieve the common objective of a drug-free Quezon City.

Mayor Bautista pointed out that the Quezon City Infoboard allows the anonymity of the texter.  “It hides the identity of the person sending the message for his or her security and peace of mind.”

Vice Mayor Belmonte, who chairs the QCADAAC, assures that all information received will be validated through the police, the barangays and the Philippine Drug Enforcement Agency (PDEA) for those drug-related, to help safeguard local peace and order.

The Vice Mayor also encouraged students of the Quezon City Polytechnic University (QCPU) where the launch was held, to actively take part in the campaign for a drug-free city by reporting suspicious activities in their areas using the Infoboard.  A memorandum of agreement was signed between the QCPU and QCADAAC to signify the University’s support of a drug-free Quezon City.

Five QCPU students participated in a live simulation of the Infoboard system by sending messages to 700-33733 (700-DFREE). The messages were automatically received by the Infoboard Administrator and responded to immediately.

PDEA Deputy Regional Director Gil Castro said, “The launching of the Infoboard signifies the modernization and heightened campaign against illegal drugs in Quezon City. It aligns with our anti-drug campaign in every barangay and will become part of our overall effort in plotting PDEA’s operations in the NCR.”

The InfoBoard Service is a web-based solution that offers various SMS facilities with different functions and capabilities catering to the needs of a particular community. 

“The Infoboard is a very robust system that the Quezon City government can use to immediately broadcast important announcements to constituents who are Infoboard subscribers. It can be used to announce the suspension of classes during typhoons or tips on how to capture drug syndicates, among others,” noted Louie De Guzman, Smart Wireless Community Solutions Manager.

Through their Smart cellphone registered to the Infoboard, Quezon City residents themselves may use the service to text inquiries, reports and feedback, for only P1 per message.

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