Corporate Profile


Smart Communications, Inc. (Smart) is a wholly-owned subsidiary of PLDT and is the Philippines’ leading wireless services provider with 68.9 million cellular and broadband subscribers as of end 2015.

Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its Smart Satellite service provides communications to the global maritime industry.

Our Vision

A world where everyone is empowered to live more

Our Mission

We enable you to create awesome moments in life through mobile and digital innovations.

Our Values

  • Be customer inspired
  • Dream and create
  • Lead and transform
  • Win together
  • Make a difference